Every association is different, and the solutions that work well for some might not be so successful for others. However, no matter what works for any individual association, the most important thing for all leaders to remember is that this transition to this new world of work will require resilience and flexibility.
As the events industry hits its stride in its effort to return to the “new normal,” associations are finding themselves evaluating their comeback strategy for live conferences and trade shows. The truth is, the best course of action may be to throw the playbook out the window. There has never been a better time to […]
As attention shifts to the future of workplaces post-pandemic, many workers have reservations about a return to the old routine.
You know they nurture long-term relationships, but do you know what makes your account manager stand out from the rest?
Exploring 2022’s new and continuing trends in association publications and how associations can maximize their reach and the quality of their content in the new year.
No matter the time of year, YGS is highly involved in several community initiatives, but the holiday season is undoubtedly one of the peak times of giving.
When it comes to ad and event sales, having a single media and events sales team managing both can be a key factor in your success.
Utilize these tips to keep the question of “Should I stay or should I go?” off your employees’ minds.
YGS continues to serve its valued client partners with creative solutions for addressing the global paper supply shortage.
Every association needs a way to market themselves efficiently. Even if you’re on a budget, a large-format print job can be an investment to get the traffic your company/association deserves.
For many years, YGS delivered a digital version of our clients’ publications through a partnership with an external vendor—no more! Say hello to our very own digital flipbook solution: ClicBook.
The value of an association’s publication is measured by more than direct advertising revenue; it is also a tangible and substantial member benefit with dividends that ripple throughout the association.
As in-person events return to the association world, exhibitors have plenty to think about when designing a booth experience. Here are five factors that could greatly influence their success at the next big show.
In recognition of their dedication to publication quality and excellence, YGS and its association partners received four AM&P EXCEL awards at a ceremony on June 16.
Craig Lauer, YGS director of content strategy, and Sam Hoffmeister, senior managing editor, shared insights on how to maximize the value of your content with association executives and experts during a 45-minute solutions chat. In this post, we share excerpts from our conversation and invite you to follow up with any questions or comments at email@example.com. […]
Knee-deep in social media setbacks? Here’s some advice on how your association can address, learn from, and avoid common issues.
Let’s face it: We’ve all learned much more than we ever cared to learn about virtual event and video conferencing platforms over the past 12–15 months. Not all that we’ve experienced during that span of time has been for naught, though. Virtual events have given meeting planners the benefit of transitioning attendees from a general […]
Implementing a thoughtful, strategic messaging platform is paramount to reinforcing your value and engaging your audience in a way that makes them listen.
Understanding exactly what your members need is key to building a strong membership. These four methods will help you gain greater knowledge about your people and how to better engage them.
When devising your content marketing plan and blog schedule, it’s important to be strategic about blog topics.
When it comes to welcoming new members to your association, it can be easy to focus on getting that first dues payment. But a smarter way to think about it is to consider the value over the entire lifetime of membership. This metric is called lifetime value (LTV). How to Calculate Lifetime Value The traditional […]
NAESP and Crayola have collaborated for nine years to support art-infused education through the Champion Creatively Alive Children Grant. The grant program provided funding annually to 20 schools so they could implement an innovative program that would increase arts integration across multiple subjects and teach children the four Cs: communication, collaboration, critical thinking, and creativity. […]
Learn from the results and make adjustments as you go along. Then apply your learnings to the next marketing effort.
Now is the time to invest in affordable membership marketing.
We are living in unprecedented times. Here are some tips for updating your code of ethics to best reflect that.
Reconnect with your core membership mission to achieve growth.
If you genuinely believe that people are your greatest asset, resolve to make 2021 the year you invest in the development of your team.
YGS reaches another milestone to stay ahead of the curve for its design and print clients.
By becoming more familiar with print terminology, you can better understand your options and communicate your needs.
It’s not likely large gatherings of people will take place anytime soon, but 2021 events must be planned and budgeted. So, what should you do?
Take your membership initiatives to the next level by segmenting, or categorizing, data about your members.
Budgeting non-dues revenue will be different in 2021, but that doesn’t mean it’s any less important.
The new HP Indigo 12000 HD Digital Press and HP PrintOS Site Flow automation solutions drive more sophisticated services and higher-impact print.
Reconsidering your paywall could increase ROI for your association.
When opposing political views come together in the workplace, there is great potential for disruption and negativity. Here is some guidance on how your association can tackle this issue.
Planned discussions, when done right, result in honest feedback that helps shape and improve your efforts.
Struggling with multiple spreadsheets and email lists? It’s probably time to consider association management software.
Publishing blogs on your website is a great way to improve your organic SEO and connect with readers. But is it as easy as it seems?
YGS has always believed in the importance of giving back. Here’s a look at how, plus some tips for how you can do the same, even in a post-COVID world.
A picture is worth a thousand words…but what’s the value of stock photography to your organization’s marketing?
Adding video to your marketing strategy can of course prove effective, but have you considered voiceovers to bolster your video messaging? A human voice can go a long way toward improving audience engagement.
Follow-up is crucial to your marketing campaign, but a fine line exists between being effective and annoying.
That project you’ve been working has been scrapped? It doesn’t have to be a total loss and can actually work to your advantage.
When it comes to reaching your audience in an effective, cohesive way, the whole is greater than the sum of its parts.
For many associations, the fall season means it’s time to plan content for the coming year. But how do you plan content several months in advance when the state of the world is changing so rapidly? Here are five helpful tips.
Rehiring former employees is becoming more common. Find out how and why you should welcome these “boomerang” employees back to your organization.
By offering valuable content through various channels, you can easily reach prospective customers and nurture rewarding relationships. Add to that a comprehensive strategy, and your content marketing campaign can set up your brand for ongoing success.
Including firsthand perspectives, get the lowdown on best practices for remote training relative to every industry and employee.
Over the past year, associations across many industries are reporting a decrease in membership growth, so what can your organization do to re-instill confidence in your existing membership and attract new members? Here are five simple strategies to give your membership a boost.
Lead generation is an important part of the sales funnel. Without it, you wouldn’t be able to make an initial connection with prospective clients.
Now more than ever, understanding what exhibitors need from a virtual event can ensure strong partnerships and engagement.
Help expand the monetization of your online event with this list of potential virtual sponsorships.
When you need a polished video, go with a pro. But for social media and many other communications, sometimes DIY is a solid choice.
Video expresses the emotional side of your story, in some key ways better than any other format.
Now that we’ve gotten the hang of virtual communication, it’s time to take it up a notch.
Retargeting is an effective way to promote your association’s offerings and gain non-dues revenue.
Learn what Drupal 7’s “end-of-life” means for associations—and how you can prepare.
YGS Senior Art Director Mike Vucic knows what it takes to create unique, stunning designs that not only exceed client expectations but also win awards. The latest example: a 2020 Charlie Award for Best Redesign, presented by the Florida Magazine Association, for the Florida Apartment Association’s (FAA) Multifamily Florida magazine. In just a few months, […]
One of the best ways to communicate new safety protocols is to post eye-catching signage around your facility that guides employees as they adapt to this new normal—YGS can help with that.
Increasingly, associations are enhancing revenue by offering sponsored content within their magazines and other content platforms.
For younger people in the early stages of their career, membership in an association is more important than ever.
Now may be the time to revisit your content and design so your publication stays relevant, fresh, and engaging to readers and advertisers.
Create the best experience for readers, greater opportunities for advertisers, and a platform for sharing the most current information.
As offices reopen, it’s not just physical well-being that employers must take into account.
If you’re looking for a quick reopening guide for your office, check out this list of precautions to make your workplace safer.
Even if your association has a robust advocacy plan in place, there’s always room for improvement.
YGS’ new HP Indigo 1200 digital offset press dramatically expands our print capabilities.
Ensure the longevity of your association and the industry you represent by appealing to younger generations.
If you’re in need of a great tool to keep your staff connected, give Teams a go.
While the prep for a virtual job interview is similar to that of an in-person interview, there are a few key differences.
Popular and profitable, the power of podcasts is undeniable.
At YGS, our goal is to be a trusted advisor for your top priorities, not just during this challenging time, but well into the future.
Consider the following advantages and disadvantages as you assess what’s best for your association.
As working from home becomes the new normal and geographical barriers are removed, there is more opportunity than ever to cultivate diversity.
“My head is spinning.” I must have received more than 50 emails in the past month that included that phrase or something similar.
It’s critical that your company’s leaders provide necessary resources and offer a lending ear to those on your staff who may need it.
As the leader of your workforce, you must help employees navigate the current challenges, whatever those may be.
Publication promotion videos are the perfect opportunity to capitalize on already compelling magazine content.
A number of our advertisers recognize the need to maintain their market and brand presence to be best positioned for recovery.
A letter from Holly Alfano, CEO, Independent Lubricant Manufacturers Association.
A letter from Jason Gamel, the President and CEO of the American Resort Development Association.
When laying the groundwork for online courses, content is king.
With several months of remote work under our belts and no definitive end in sight, employees may need a lift. Here are some great tips to keep them engaged and motivated.
Collaboration between teams made it possible to launch an entirely new magazine during the pandemic.
At a time like this, receiving a favorite publication in the mail renders a
coveted semblance of normalcy.
Our pets provide consistency and companionship in the cutest form.
Some members are struggling with strained budgets and are being forced to make tough decisions about what expenses to prioritize.
Stress, anxiety, depression, grief, trauma—these are unfortunately becoming more common.
Email marketing campaigns can be extremely effective, but there are rules to sending these communications.
Discover how we’re here to help you connect with your audiences through safe and compelling print materials.
The YGS content team has taken on several time-critical challenges to help deliver the most pertinent, informative messaging possible.
There has never been a better time to educate your members and further position your association as an invaluable asset
By now, you’ve likely heard of the 880-page bill known as the Coronavirus Aid, Relief, and Economic Security (CARES) Act, the financial relief package signed into law to combat the negative impact COVID-19 has had on the economy, businesses, and individuals. If you have the time, by all means read it for yourself and try to […]
Whether or not the COVID-19 crisis is over by fall, considering a shift to a virtual event might be a smart strategy.
Developed by the Take Our Daughters and Sons to Work Foundation as a means to introduce children to future job possibilities, Take Our Daughters and Sons to Work Day falls on the fourth Thursday in April each year. This year was obviously a little different as many of us have brought our work home with […]
For example, encourage advertisers to adjust their messaging instead of pulling an ad.
With many states under stay-at-home orders, a visit to D.C. is no longer an option. But that doesn’t mean you can’t reach your representatives.
Looking for some insight into communicating and sharing information with your members? Allow AICC to inspire you.
A letter by JoAnn Bartoletti, Executive Director of NASSP, first appearing in Principal Leadership Magazine.
A letter by By Karen Cygal, Worldwide ERC Senior Vice President, Product Development, first appearing in Mobility magazine.