When it comes to ad and event sales, having a single media and events sales team managing both can be a key factor in your success.
Utilize these tips to keep the question of “Should I stay or should I go?” off your employees’ minds.
Understanding exactly what your members need is key to building a strong membership. These four methods will help you gain greater knowledge about your people and how to better engage them.
When it comes to welcoming new members to your association, it can be easy to focus on getting that first dues payment. But a smarter way to think about it is to consider the value over the entire lifetime of membership. This metric is called lifetime value (LTV). How to Calculate Lifetime Value The traditional […]
Learn from the results and make adjustments as you go along. Then apply your learnings to the next marketing effort.
Now is the time to invest in affordable membership marketing.
Reconnect with your core membership mission to achieve growth.
It’s not likely large gatherings of people will take place anytime soon, but 2021 events must be planned and budgeted. So, what should you do?
Take your membership initiatives to the next level by segmenting, or categorizing, data about your members.
Budgeting non-dues revenue will be different in 2021, but that doesn’t mean it’s any less important.
Reconsidering your paywall could increase ROI for your association.
Follow-up is crucial to your marketing campaign, but a fine line exists between being effective and annoying.
Over the past year, associations across many industries are reporting a decrease in membership growth, so what can your organization do to re-instill confidence in your existing membership and attract new members? Here are five simple strategies to give your membership a boost.
Lead generation is an important part of the sales funnel. Without it, you wouldn’t be able to make an initial connection with prospective clients.
Help expand the monetization of your online event with this list of potential virtual sponsorships.
Increasingly, associations are enhancing revenue by offering sponsored content within their magazines and other content platforms.
For younger people in the early stages of their career, membership in an association is more important than ever.
Ensure the longevity of your association and the industry you represent by appealing to younger generations.
At YGS, our goal is to be a trusted advisor for your top priorities, not just during this challenging time, but well into the future.
Publication promotion videos are the perfect opportunity to capitalize on already compelling magazine content.
A number of our advertisers recognize the need to maintain their market and brand presence to be best positioned for recovery.
Collaboration between teams made it possible to launch an entirely new magazine during the pandemic.
Some members are struggling with strained budgets and are being forced to make tough decisions about what expenses to prioritize.
Discover how we’re here to help you connect with your audiences through safe and compelling print materials.
For example, encourage advertisers to adjust their messaging instead of pulling an ad.
If you’re looking at converting a show to a virtual event or must cancel altogether, this video shares useful tips.
YGS remains fully operational, safely and responsibly, and we are here to help.
Every organization is feeling the impact of COVID-19. Associations are no different.