When it comes to ad and event sales, having a single media and events sales team managing both can be a key factor in your success.
Category Archives: Revenue Strategies
Combating ‘The Great Resignation’
Utilize these tips to keep the question of “Should I stay or should I go?” off your employees’ minds.
4 Surefire Ways to Understand Your Members’ Needs
Understanding exactly what your members need is key to building a strong membership. These four methods will help you gain greater knowledge about your people and how to better engage them.
Lifetime Membership Boosts Revenue Beyond Dues
When it comes to welcoming new members to your association, it can be easy to focus on getting that first dues payment. But a smarter way to think about it is to consider the value over the entire lifetime of membership. This metric is called lifetime value (LTV). How to Calculate Lifetime Value The traditional […]
5 Metrics to Watch During Your Next Membership Marketing Campaign
Learn from the results and make adjustments as you go along. Then apply your learnings to the next marketing effort.
Maximizing Membership Marketing ROI Starts With Digital
Now is the time to invest in affordable membership marketing.
Going Back to Basics to Grow Membership
Reconnect with your core membership mission to achieve growth.
New Year, New Event Planning Strategies
It’s not likely large gatherings of people will take place anytime soon, but 2021 events must be planned and budgeted. So, what should you do?
Data Segmentation: Organizing Information to Better Serve Members
Take your membership initiatives to the next level by segmenting, or categorizing, data about your members.
How to Budget Non-Dues Revenue for 2021
Budgeting non-dues revenue will be different in 2021, but that doesn’t mean it’s any less important.
Now’s the Time to Consider Tweaking Your Paywall Model
Reconsidering your paywall could increase ROI for your association.
5 Must-Knows for Marketing Follow-Up
Follow-up is crucial to your marketing campaign, but a fine line exists between being effective and annoying.
5 Simple Strategies to Bolster Your Membership
Over the past year, associations across many industries are reporting a decrease in membership growth, so what can your organization do to re-instill confidence in your existing membership and attract new members? Here are five simple strategies to give your membership a boost.
What You Need to Know About Lead Generation Right Now
Lead generation is an important part of the sales funnel. Without it, you wouldn’t be able to make an initial connection with prospective clients.
Expand Your Virtual Event Revenue—Before and After the Event
Help expand the monetization of your online event with this list of potential virtual sponsorships.
The Power and Profit of Sponsored Content
Increasingly, associations are enhancing revenue by offering sponsored content within their magazines and other content platforms.
8 Essential Tactics for Attracting Younger Association Members
For younger people in the early stages of their career, membership in an association is more important than ever.
Showing Next-Gen Members the Value of Your Association
Ensure the longevity of your association and the industry you represent by appealing to younger generations.
How to Be Heard in the Marketplace
At YGS, our goal is to be a trusted advisor for your top priorities, not just during this challenging time, but well into the future.
Publication Promotion Videos Can Boost Readership and Nondues Revenue
Publication promotion videos are the perfect opportunity to capitalize on already compelling magazine content.
Reducing Print Publication Frequency Can Be Costly
A number of our advertisers recognize the need to maintain their market and brand presence to be best positioned for recovery.
Building a Brand-New Magazine (During a Pandemic)
Collaboration between teams made it possible to launch an entirely new magazine during the pandemic.
Sustaining Member Dues Revenue
Some members are struggling with strained budgets and are being forced to make tough decisions about what expenses to prioritize.
See YGS Production in Action
Discover how we’re here to help you connect with your audiences through safe and compelling print materials.
5 Tips to Maintain Advertisers During COVID-19
For example, encourage advertisers to adjust their messaging instead of pulling an ad.
Retain Revenue and Relationships When Event Plans Change
If you’re looking at converting a show to a virtual event or must cancel altogether, this video shares useful tips.
Keeping Your Organization Healthy
YGS remains fully operational, safely and responsibly, and we are here to help.
Association Revenue Strategy During COVID-19 Pandemic
Every organization is feeling the impact of COVID-19. Associations are no different.