When it comes to ad and event sales, having a single media and events sales team managing both can be a key factor in your success.
Category Archives: Media Sales
Retargeting Pixels: What Are They and How Do They Work?
Retargeting is an effective way to promote your association’s offerings and gain non-dues revenue.
The Power and Profit of Sponsored Content
Increasingly, associations are enhancing revenue by offering sponsored content within their magazines and other content platforms.
Expanding Your Print Publication with a Digital Edition
Create the best experience for readers, greater opportunities for advertisers, and a platform for sharing the most current information.
5 Ways Podcasts Can Empower Your Association
Popular and profitable, the power of podcasts is undeniable.
Publication Promotion Videos Can Boost Readership and Nondues Revenue
Publication promotion videos are the perfect opportunity to capitalize on already compelling magazine content.
Reducing Print Publication Frequency Can Be Costly
A number of our advertisers recognize the need to maintain their market and brand presence to be best positioned for recovery.
Building a Brand-New Magazine (During a Pandemic)
Collaboration between teams made it possible to launch an entirely new magazine during the pandemic.
5 Tips to Maintain Advertisers During COVID-19
For example, encourage advertisers to adjust their messaging instead of pulling an ad.