Exploring 2022’s new and continuing trends in association publications and how associations can maximize their reach and the quality of their content in the new year.
For many years, YGS delivered a digital version of our clients’ publications through a partnership with an external vendor—no more! Say hello to our very own digital flipbook solution: ClicBook.
Knee-deep in social media setbacks? Here’s some advice on how your association can address, learn from, and avoid common issues.
Implementing a thoughtful, strategic messaging platform is paramount to reinforcing your value and engaging your audience in a way that makes them listen.
Understanding exactly what your members need is key to building a strong membership. These four methods will help you gain greater knowledge about your people and how to better engage them.
Learn from the results and make adjustments as you go along. Then apply your learnings to the next marketing effort.
Now is the time to invest in affordable membership marketing.
It’s not likely large gatherings of people will take place anytime soon, but 2021 events must be planned and budgeted. So, what should you do?
Take your membership initiatives to the next level by segmenting, or categorizing, data about your members.
Struggling with multiple spreadsheets and email lists? It’s probably time to consider association management software.
Publishing blogs on your website is a great way to improve your organic SEO and connect with readers. But is it as easy as it seems?
Adding video to your marketing strategy can of course prove effective, but have you considered voiceovers to bolster your video messaging? A human voice can go a long way toward improving audience engagement.
Retargeting is an effective way to promote your association’s offerings and gain non-dues revenue.
Learn what Drupal 7’s “end-of-life” means for associations—and how you can prepare.
Create the best experience for readers, greater opportunities for advertisers, and a platform for sharing the most current information.
If you’re in need of a great tool to keep your staff connected, give Teams a go.
While the prep for a virtual job interview is similar to that of an in-person interview, there are a few key differences.
Popular and profitable, the power of podcasts is undeniable.
At YGS, our goal is to be a trusted advisor for your top priorities, not just during this challenging time, but well into the future.
Publication promotion videos are the perfect opportunity to capitalize on already compelling magazine content.
When laying the groundwork for online courses, content is king.
With several months of remote work under our belts and no definitive end in sight, employees may need a lift. Here are some great tips to keep them engaged and motivated.
Email marketing campaigns can be extremely effective, but there are rules to sending these communications.
There has never been a better time to educate your members and further position your association as an invaluable asset
With many states under stay-at-home orders, a visit to D.C. is no longer an option. But that doesn’t mean you can’t reach your representatives.
A letter by By Karen Cygal, Worldwide ERC Senior Vice President, Product Development, first appearing in Mobility magazine.
Adding a CMS to your communications platform will ensure your ability to remain connected and deliver the right message to the groups you serve.
It is imperative that you use all the tools at your disposal to let policymakers know about the challenges you’re facing.
If you’re looking at converting a show to a virtual event or must cancel altogether, this video shares useful tips.
Every organization is feeling the impact of COVID-19. Associations are no different.