As the events industry hits its stride in its effort to return to the “new normal,” associations are finding themselves evaluating their comeback strategy for live conferences and trade shows. The truth is, the best course of action may be to throw the playbook out the window. There has never been a better time to […]
When it comes to ad and event sales, having a single media and events sales team managing both can be a key factor in your success.
As in-person events return to the association world, exhibitors have plenty to think about when designing a booth experience. Here are five factors that could greatly influence their success at the next big show.
Let’s face it: We’ve all learned much more than we ever cared to learn about virtual event and video conferencing platforms over the past 12–15 months. Not all that we’ve experienced during that span of time has been for naught, though. Virtual events have given meeting planners the benefit of transitioning attendees from a general […]
It’s not likely large gatherings of people will take place anytime soon, but 2021 events must be planned and budgeted. So, what should you do?
Now more than ever, understanding what exhibitors need from a virtual event can ensure strong partnerships and engagement.
Help expand the monetization of your online event with this list of potential virtual sponsorships.
There has never been a better time to educate your members and further position your association as an invaluable asset
Whether or not the COVID-19 crisis is over by fall, considering a shift to a virtual event might be a smart strategy.
For example, encourage advertisers to adjust their messaging instead of pulling an ad.
If you’re looking at converting a show to a virtual event or must cancel altogether, this video shares useful tips.
Every organization is feeling the impact of COVID-19. Associations are no different.