As the events industry hits its stride in its effort to return to the “new normal,” associations are finding themselves evaluating their comeback strategy for live conferences and trade shows. The truth is, the best course of action may be to throw the playbook out the window. There has never been a better time to […]
Category Archives: Events
Why You Should Use a Single Team for Ad Sales and Event Sales
When it comes to ad and event sales, having a single media and events sales team managing both can be a key factor in your success.
Key Considerations for a Better Booth Experience
As in-person events return to the association world, exhibitors have plenty to think about when designing a booth experience. Here are five factors that could greatly influence their success at the next big show.
Keep Connections Going
Let’s face it: We’ve all learned much more than we ever cared to learn about virtual event and video conferencing platforms over the past 12–15 months. Not all that we’ve experienced during that span of time has been for naught, though. Virtual events have given meeting planners the benefit of transitioning attendees from a general […]
New Year, New Event Planning Strategies
It’s not likely large gatherings of people will take place anytime soon, but 2021 events must be planned and budgeted. So, what should you do?
Create an Event Exhibitor Advisory Group to Gain Necessary Insights
Now more than ever, understanding what exhibitors need from a virtual event can ensure strong partnerships and engagement.
Expand Your Virtual Event Revenue—Before and After the Event
Help expand the monetization of your online event with this list of potential virtual sponsorships.
There’s Never Been a Better Time to Educate
There has never been a better time to educate your members and further position your association as an invaluable asset
9 Key Questions to Ask When Considering a Virtual Event
Whether or not the COVID-19 crisis is over by fall, considering a shift to a virtual event might be a smart strategy.
5 Tips to Maintain Advertisers During COVID-19
For example, encourage advertisers to adjust their messaging instead of pulling an ad.
Retain Revenue and Relationships When Event Plans Change
If you’re looking at converting a show to a virtual event or must cancel altogether, this video shares useful tips.
Association Revenue Strategy During COVID-19 Pandemic
Every organization is feeling the impact of COVID-19. Associations are no different.