Rachel Markey – The YGS Group

The Future of Remote Work Part II: The Employer Angle

Every association is different, and the solutions that work well for some might not be so successful for others. However, no matter what works for any individual association, the most important thing for all leaders to remember is that this transition to this new world of work will require resilience and flexibility.

Three Steps to Reinforce the Value of Your Events

As the events industry hits its stride in its effort to return to the “new normal,” associations are finding themselves evaluating their comeback strategy for live conferences and trade shows. The truth is, the best course of action may be to throw the playbook out the window. There has never been a better time to […]

Across the Ages: How Different Generations Feel About Remote Work

As attention shifts to the future of workplaces post-pandemic, many workers have reservations about a return to the old routine.

Say Hello to Your Account Manager

You know they nurture long-term relationships, but do you know what makes your account manager stand out from the rest?

Association Publication Trends for 2022

Exploring 2022’s new and continuing trends in association publications and how associations can maximize their reach and the quality of their content in the new year.

YGS Gives Back During the Holiday Season

No matter the time of year, YGS is highly involved in several community initiatives, but the holiday season is undoubtedly one of the peak times of giving.

Why You Should Use a Single Team for Ad Sales and Event Sales

When it comes to ad and event sales, having a single media and events sales team managing both can be a key factor in your success.

Combating ‘The Great Resignation’

Utilize these tips to keep the question of “Should I stay or should I go?” off your employees’ minds.

YGS Responds to the Global Paper Shortage

YGS continues to serve its valued client partners with creative solutions for addressing the global paper supply shortage.

5 Reasons Why Your Business Needs Large-Format Digital Printing

Every business needs a way to market themselves efficiently. Even if you’re on a budget, a large-format print job can be an investment to get the traffic your company deserves.

5 Reasons Why Your Association Needs Large-Format Digital Printing

Every association needs a way to market themselves efficiently. Even if you’re on a budget, a large-format print job can be an investment to get the traffic your company/association deserves.

Introducing YGS ClicBook

For many years, YGS delivered a digital version of our clients’ publications through a partnership with an external vendor—no more! Say hello to our very own digital flipbook solution: ClicBook.

A Publication Is Still an Essential Member Benefit

The value of an association’s publication is measured by more than direct advertising revenue; it is also a tangible and substantial member benefit with dividends that ripple throughout the association.

Key Considerations for a Better Booth Experience

As in-person events return to the association world, exhibitors have plenty to think about when designing a booth experience. Here are five factors that could greatly influence their success at the next big show.

The Results Are in: YGS Pubs Are EXCEL-lent

In recognition of their dedication to publication quality and excellence, YGS and its association partners received four AM&P EXCEL awards at a ceremony on June 16.

Avoiding 7 Pitfalls of Social Media Marketing

Knee-deep in social media setbacks? Here’s some advice on how your association can address, learn from, and avoid common issues.

Keep Connections Going

Let’s face it: We’ve all learned much more than we ever cared to learn about virtual event and video conferencing platforms over the past 12–15 months. Not all that we’ve experienced during that span of time has been for naught, though. Virtual events have given meeting planners the benefit of transitioning attendees from a general […]

Messaging Platforms Are Essential for Effective Content Marketing

Implementing a thoughtful, strategic messaging platform is paramount to reinforcing your value and engaging your audience in a way that makes them listen.

4 Surefire Ways to Understand Your Members’ Needs

Understanding exactly what your members need is key to building a strong membership. These four methods will help you gain greater knowledge about your people and how to better engage them.

Tactful Blogging: Implementing Keywords and SEO for Engagement and Conversion

When devising your content marketing plan and blog schedule, it’s important to be strategic about blog topics.

Lifetime Membership Boosts Revenue Beyond Dues

When it comes to welcoming new members to your association, it can be easy to focus on getting that first dues payment. But a smarter way to think about it is to consider the value over the entire lifetime of membership. This metric is called lifetime value (LTV). How to Calculate Lifetime Value The traditional […]

EXCEL Award Win Inspires Us to Think Bigger and Bolder

NAESP and Crayola have collaborated for nine years to support art-infused education through the Champion Creatively Alive Children Grant. The grant program provided funding annually to 20 schools so they could implement an innovative program that would increase arts integration across multiple subjects and teach children the four Cs: communication, collaboration, critical thinking, and creativity. […]

5 Metrics to Watch During Your Next Membership Marketing Campaign

Learn from the results and make adjustments as you go along. Then apply your learnings to the next marketing effort.

Maximizing Membership Marketing ROI Starts With Digital

Now is the time to invest in affordable membership marketing.

Is Your Code of Ethics Up to Code?

We are living in unprecedented times. Here are some tips for updating your code of ethics to best reflect that.

Going Back to Basics to Grow Membership

Reconnect with your core membership mission to achieve growth.

Create a Learning Culture

If you genuinely believe that people are your greatest asset, resolve to make 2021 the year you invest in the development of your team.

YGS Achieves G7 Certification

YGS reaches another milestone to stay ahead of the curve for its design and print clients.

The Print Terms You Need to Know

By becoming more familiar with print terminology, you can better understand your options and communicate your needs.

New Year, New Event Planning Strategies

It’s not likely large gatherings of people will take place anytime soon, but 2021 events must be planned and budgeted. So, what should you do?

Data Segmentation: Organizing Information to Better Serve Members

Take your membership initiatives to the next level by segmenting, or categorizing, data about your members.

How to Budget Non-Dues Revenue for 2021

Budgeting non-dues revenue will be different in 2021, but that doesn’t mean it’s any less important.

The YGS Group Upgrades Digital Operations with HP Indigo 12000HD Press and Site Flow

The new HP Indigo 12000 HD Digital Press and HP PrintOS Site Flow automation solutions drive more sophisticated services and higher-impact print.

Now’s the Time to Consider Tweaking Your Paywall Model

Reconsidering your paywall could increase ROI for your association.

Guidance on Political Discourse in the Workplace

When opposing political views come together in the workplace, there is great potential for disruption and negativity. Here is some guidance on how your association can tackle this issue.

Focus Groups Can Offer a Window Into Your Association’s Future

Planned discussions, when done right, result in honest feedback that helps shape and improve your efforts.

Gain More Time by Using Association Management Software

Struggling with multiple spreadsheets and email lists? It’s probably time to consider association management software.

Blog Best Practices

Publishing blogs on your website is a great way to improve your organic SEO and connect with readers. But is it as easy as it seems?

Putting Others FIRST

YGS has always believed in the importance of giving back. Here’s a look at how, plus some tips for how you can do the same, even in a post-COVID world.

Pros & Cons of Using Stock Photos in Your Marketing

A picture is worth a thousand words…but what’s the value of stock photography to your organization’s marketing?

A Quick Guide to Getting Started with Video Voiceovers

Adding video to your marketing strategy can of course prove effective, but have you considered voiceovers to bolster your video messaging? A human voice can go a long way toward improving audience engagement.

5 Must-Knows for Marketing Follow-Up

Follow-up is crucial to your marketing campaign, but a fine line exists between being effective and annoying.

Planning Content in Ever-Changing Times

For many associations, the fall season means it’s time to plan content for the coming year. But how do you plan content several months in advance when the state of the world is changing so rapidly? Here are five helpful tips.

Boomerang Employees: How to Win Back Your Best Former Associates

Rehiring former employees is becoming more common. Find out how and why you should welcome these “boomerang” employees back to your organization.

Content Marketing 101

By offering valuable content through various channels, you can easily reach prospective customers and nurture rewarding relationships. Add to that a comprehensive strategy, and your content marketing campaign can set up your brand for ongoing success.

Into the Figurative Fold: 7 Tips to Train Remote Employees

Including firsthand perspectives, get the lowdown on best practices for remote training relative to every industry and employee.

5 Simple Strategies to Bolster Your Membership

Over the past year, associations across many industries are reporting a decrease in membership growth, so what can your organization do to re-instill confidence in your existing membership and attract new members? Here are five simple strategies to give your membership a boost.

More Than Just Award-Winning Design

YGS Senior Art Director Mike Vucic knows what it takes to create unique, stunning designs that not only exceed client expectations but also win awards. The latest example: a 2020 Charlie Award for Best Redesign, presented by the Florida Magazine Association, for the Florida Apartment Association’s (FAA) Multifamily Florida magazine. In just a few months, […]