The value of an association’s publication is measured by more than direct advertising revenue; it is also a tangible and substantial member benefit with dividends that ripple throughout the association.
Craig Lauer, YGS director of content strategy, and Sam Hoffmeister, senior managing editor, shared insights on how to maximize the value of your content with association executives and experts during a 45-minute solutions chat. In this post, we share excerpts from our conversation and invite you to follow up with any questions or comments at firstname.lastname@example.org. […]
Knee-deep in social media setbacks? Here’s some advice on how your association can address, learn from, and avoid common issues.
Implementing a thoughtful, strategic messaging platform is paramount to reinforcing your value and engaging your audience in a way that makes them listen.
Understanding exactly what your members need is key to building a strong membership. These four methods will help you gain greater knowledge about your people and how to better engage them.
When devising your content marketing plan and blog schedule, it’s important to be strategic about blog topics.
Learn from the results and make adjustments as you go along. Then apply your learnings to the next marketing effort.
Now is the time to invest in affordable membership marketing.
We are living in unprecedented times. Here are some tips for updating your code of ethics to best reflect that.
Reconnect with your core membership mission to achieve growth.
It’s not likely large gatherings of people will take place anytime soon, but 2021 events must be planned and budgeted. So, what should you do?
Take your membership initiatives to the next level by segmenting, or categorizing, data about your members.
Reconsidering your paywall could increase ROI for your association.
When opposing political views come together in the workplace, there is great potential for disruption and negativity. Here is some guidance on how your association can tackle this issue.
Planned discussions, when done right, result in honest feedback that helps shape and improve your efforts.
Publishing blogs on your website is a great way to improve your organic SEO and connect with readers. But is it as easy as it seems?
A picture is worth a thousand words…but what’s the value of stock photography to your organization’s marketing?
Adding video to your marketing strategy can of course prove effective, but have you considered voiceovers to bolster your video messaging? A human voice can go a long way toward improving audience engagement.
Follow-up is crucial to your marketing campaign, but a fine line exists between being effective and annoying.
That project you’ve been working has been scrapped? It doesn’t have to be a total loss and can actually work to your advantage.
When it comes to reaching your audience in an effective, cohesive way, the whole is greater than the sum of its parts.
By offering valuable content through various channels, you can easily reach prospective customers and nurture rewarding relationships. Add to that a comprehensive strategy, and your content marketing campaign can set up your brand for ongoing success.
Including firsthand perspectives, get the lowdown on best practices for remote training relative to every industry and employee.
When you need a polished video, go with a pro. But for social media and many other communications, sometimes DIY is a solid choice.
Video expresses the emotional side of your story, in some key ways better than any other format.
Now that we’ve gotten the hang of virtual communication, it’s time to take it up a notch.
One of the best ways to communicate new safety protocols is to post eye-catching signage around your facility that guides employees as they adapt to this new normal—YGS can help with that.
Increasingly, associations are enhancing revenue by offering sponsored content within their magazines and other content platforms.
Create the best experience for readers, greater opportunities for advertisers, and a platform for sharing the most current information.
Even if your association has a robust advocacy plan in place, there’s always room for improvement.
YGS’ new HP Indigo 1200 digital offset press dramatically expands our print capabilities.
Ensure the longevity of your association and the industry you represent by appealing to younger generations.
If you’re in need of a great tool to keep your staff connected, give Teams a go.
While the prep for a virtual job interview is similar to that of an in-person interview, there are a few key differences.
Popular and profitable, the power of podcasts is undeniable.
At YGS, our goal is to be a trusted advisor for your top priorities, not just during this challenging time, but well into the future.
Publication promotion videos are the perfect opportunity to capitalize on already compelling magazine content.
A number of our advertisers recognize the need to maintain their market and brand presence to be best positioned for recovery.
When laying the groundwork for online courses, content is king.
With several months of remote work under our belts and no definitive end in sight, employees may need a lift. Here are some great tips to keep them engaged and motivated.
Collaboration between teams made it possible to launch an entirely new magazine during the pandemic.
At a time like this, receiving a favorite publication in the mail renders a
coveted semblance of normalcy.
Email marketing campaigns can be extremely effective, but there are rules to sending these communications.
Discover how we’re here to help you connect with your audiences through safe and compelling print materials.
The YGS content team has taken on several time-critical challenges to help deliver the most pertinent, informative messaging possible.
There has never been a better time to educate your members and further position your association as an invaluable asset
Looking for some insight into communicating and sharing information with your members? Allow AICC to inspire you.
Twenty-plus YGSers joined the video happy hour, and it was just what we needed.
Adding a CMS to your communications platform will ensure your ability to remain connected and deliver the right message to the groups you serve.
It is imperative that you use all the tools at your disposal to let policymakers know about the challenges you’re facing.
Both the CDC and WHO have indicated that the risk of contracting COVID-19 through the mail is extremely low.
Maintaining a calm, clear voice and keeping open channels of communication with members and stakeholders is critical.
A messaging platform helps a group succinctly explain key messages to various audiences in a consistent way.
YGS remains fully operational, safely and responsibly, and we are here to help.
Please take a moment to watch my video response to the current crisis.