The value of an association’s publication is measured by more than direct advertising revenue; it is also a tangible and substantial member benefit with dividends that ripple throughout the association.
Category Archives: Communication Strategies
YGS Speaks at ASAE’s Marketing, Membership & Communications Conference
Craig Lauer, YGS director of content strategy, and Sam Hoffmeister, senior managing editor, shared insights on how to maximize the value of your content with association executives and experts during a 45-minute solutions chat. In this post, we share excerpts from our conversation and invite you to follow up with any questions or comments at content@theygsgroup.com. […]
Avoiding 7 Pitfalls of Social Media Marketing
Knee-deep in social media setbacks? Here’s some advice on how your association can address, learn from, and avoid common issues.
Messaging Platforms Are Essential for Effective Content Marketing
Implementing a thoughtful, strategic messaging platform is paramount to reinforcing your value and engaging your audience in a way that makes them listen.
4 Surefire Ways to Understand Your Members’ Needs
Understanding exactly what your members need is key to building a strong membership. These four methods will help you gain greater knowledge about your people and how to better engage them.
Tactful Blogging: Implementing Keywords and SEO for Engagement and Conversion
When devising your content marketing plan and blog schedule, it’s important to be strategic about blog topics.
5 Metrics to Watch During Your Next Membership Marketing Campaign
Learn from the results and make adjustments as you go along. Then apply your learnings to the next marketing effort.
Maximizing Membership Marketing ROI Starts With Digital
Now is the time to invest in affordable membership marketing.
Is Your Code of Ethics Up to Code?
We are living in unprecedented times. Here are some tips for updating your code of ethics to best reflect that.
Going Back to Basics to Grow Membership
Reconnect with your core membership mission to achieve growth.
New Year, New Event Planning Strategies
It’s not likely large gatherings of people will take place anytime soon, but 2021 events must be planned and budgeted. So, what should you do?
Data Segmentation: Organizing Information to Better Serve Members
Take your membership initiatives to the next level by segmenting, or categorizing, data about your members.
Now’s the Time to Consider Tweaking Your Paywall Model
Reconsidering your paywall could increase ROI for your association.
Guidance on Political Discourse in the Workplace
When opposing political views come together in the workplace, there is great potential for disruption and negativity. Here is some guidance on how your association can tackle this issue.
Focus Groups Can Offer a Window Into Your Association’s Future
Planned discussions, when done right, result in honest feedback that helps shape and improve your efforts.
Blog Best Practices
Publishing blogs on your website is a great way to improve your organic SEO and connect with readers. But is it as easy as it seems?
Pros & Cons of Using Stock Photos in Your Marketing
A picture is worth a thousand words…but what’s the value of stock photography to your organization’s marketing?
A Quick Guide to Getting Started with Video Voiceovers
Adding video to your marketing strategy can of course prove effective, but have you considered voiceovers to bolster your video messaging? A human voice can go a long way toward improving audience engagement.
5 Must-Knows for Marketing Follow-Up
Follow-up is crucial to your marketing campaign, but a fine line exists between being effective and annoying.
Making the Most of Cancelled Projects
That project you’ve been working has been scrapped? It doesn’t have to be a total loss and can actually work to your advantage.
Farewell, Fragmentation. Hello, Integrated Marketing!
When it comes to reaching your audience in an effective, cohesive way, the whole is greater than the sum of its parts.
Content Marketing 101
By offering valuable content through various channels, you can easily reach prospective customers and nurture rewarding relationships. Add to that a comprehensive strategy, and your content marketing campaign can set up your brand for ongoing success.
Into the Figurative Fold: 7 Tips to Train Remote Employees
Including firsthand perspectives, get the lowdown on best practices for remote training relative to every industry and employee.
The Power of Video to Get Your Message Out
Video expresses the emotional side of your story, in some key ways better than any other format.
Tips to Make Your Virtual Meetings More Professional
Now that we’ve gotten the hang of virtual communication, it’s time to take it up a notch.
All Signs Point to Safety
One of the best ways to communicate new safety protocols is to post eye-catching signage around your facility that guides employees as they adapt to this new normal—YGS can help with that.
The Power and Profit of Sponsored Content
Increasingly, associations are enhancing revenue by offering sponsored content within their magazines and other content platforms.
Expanding Your Print Publication with a Digital Edition
Create the best experience for readers, greater opportunities for advertisers, and a platform for sharing the most current information.
Your Guide to Better Association Advocacy
Even if your association has a robust advocacy plan in place, there’s always room for improvement.
Introducing Our Newest Press
YGS’ new HP Indigo 1200 digital offset press dramatically expands our print capabilities.
Showing Next-Gen Members the Value of Your Association
Ensure the longevity of your association and the industry you represent by appealing to younger generations.
Tips, Tricks, Teams
If you’re in need of a great tool to keep your staff connected, give Teams a go.
Tips for Conducting Virtual Job Interviews
While the prep for a virtual job interview is similar to that of an in-person interview, there are a few key differences.
5 Ways Podcasts Can Empower Your Association
Popular and profitable, the power of podcasts is undeniable.
How to Be Heard in the Marketplace
At YGS, our goal is to be a trusted advisor for your top priorities, not just during this challenging time, but well into the future.
Publication Promotion Videos Can Boost Readership and Nondues Revenue
Publication promotion videos are the perfect opportunity to capitalize on already compelling magazine content.
Reducing Print Publication Frequency Can Be Costly
A number of our advertisers recognize the need to maintain their market and brand presence to be best positioned for recovery.
4 Tips for Creating Online Course Content
When laying the groundwork for online courses, content is king.
Keeping Employees Engaged While Working Remotely
With several months of remote work under our belts and no definitive end in sight, employees may need a lift. Here are some great tips to keep them engaged and motivated.
Building a Brand-New Magazine (During a Pandemic)
Collaboration between teams made it possible to launch an entirely new magazine during the pandemic.
Deliver Sought-After Stability to Your Members
At a time like this, receiving a favorite publication in the mail renders a
coveted semblance of normalcy.
Are Your Email Messages CAN-SPAM Compliant?
Email marketing campaigns can be extremely effective, but there are rules to sending these communications.
See YGS Production in Action
Discover how we’re here to help you connect with your audiences through safe and compelling print materials.
Down to the Wire: A Relationship-Driven Success Story
The YGS content team has taken on several time-critical challenges to help deliver the most pertinent, informative messaging possible.
There’s Never Been a Better Time to Educate
There has never been a better time to educate your members and further position your association as an invaluable asset
A Powerful Association Strategy
Looking for some insight into communicating and sharing information with your members? Allow AICC to inspire you.
Cheers to Being #AloneTogether
Twenty-plus YGSers joined the video happy hour, and it was just what we needed.
Use a CMS to Deliver the Right Message to Your Audiences
Adding a CMS to your communications platform will ensure your ability to remain connected and deliver the right message to the groups you serve.
Using Social Media to Fight the Good Fight
It is imperative that you use all the tools at your disposal to let policymakers know about the challenges you’re facing.
COVID-19 Not Transmitted Through Print Materials
Both the CDC and WHO have indicated that the risk of contracting COVID-19 through the mail is extremely low.
Communicating With Members During a Crisis
Maintaining a calm, clear voice and keeping open channels of communication with members and stakeholders is critical.
Use a Messaging Platform to Manage Crisis Communications
A messaging platform helps a group succinctly explain key messages to various audiences in a consistent way.
Keeping Your Organization Healthy
YGS remains fully operational, safely and responsibly, and we are here to help.
YGS Remains Fully Operational
Please take a moment to watch my video response to the current crisis.