Exploring 2022’s new and continuing trends in association publications and how associations can maximize their reach and the quality of their content in the new year.
Category Archives: Blog
YGS Responds to the Global Paper Shortage
YGS continues to serve its valued client partners with creative solutions for addressing the global paper supply shortage.
The Results Are in: YGS Pubs Are EXCEL-lent
In recognition of their dedication to publication quality and excellence, YGS and its association partners received four AM&P EXCEL awards at a ceremony on June 16.
YGS Speaks at ASAE’s Marketing, Membership & Communications Conference
Craig Lauer, YGS director of content strategy, and Sam Hoffmeister, senior managing editor, shared insights on how to maximize the value of your content with association executives and experts during a 45-minute solutions chat. In this post, we share excerpts from our conversation and invite you to follow up with any questions or comments at email@example.com. […]
Avoiding 7 Pitfalls of Social Media Marketing
Knee-deep in social media setbacks? Here’s some advice on how your association can address, learn from, and avoid common issues.
Messaging Platforms Are Essential for Effective Content Marketing
Implementing a thoughtful, strategic messaging platform is paramount to reinforcing your value and engaging your audience in a way that makes them listen.
4 Surefire Ways to Understand Your Members’ Needs
Understanding exactly what your members need is key to building a strong membership. These four methods will help you gain greater knowledge about your people and how to better engage them.
Maximizing Membership Marketing ROI Starts With Digital
Now is the time to invest in affordable membership marketing.
The Print Terms You Need to Know
By becoming more familiar with print terminology, you can better understand your options and communicate your needs.
Focus Groups Can Offer a Window Into Your Association’s Future
Planned discussions, when done right, result in honest feedback that helps shape and improve your efforts.
5 Must-Knows for Marketing Follow-Up
Follow-up is crucial to your marketing campaign, but a fine line exists between being effective and annoying.
Making the Most of Cancelled Projects
That project you’ve been working has been scrapped? It doesn’t have to be a total loss and can actually work to your advantage.
Boomerang Employees: How to Win Back Your Best Former Associates
Rehiring former employees is becoming more common. Find out how and why you should welcome these “boomerang” employees back to your organization.
What You Need to Know About Lead Generation Right Now
Lead generation is an important part of the sales funnel. Without it, you wouldn’t be able to make an initial connection with prospective clients.
Expand Your Virtual Event Revenue—Before and After the Event
Help expand the monetization of your online event with this list of potential virtual sponsorships.
The Power of Video to Get Your Message Out
Video expresses the emotional side of your story, in some key ways better than any other format.
Retargeting Pixels: What Are They and How Do They Work?
Retargeting is an effective way to promote your association’s offerings and gain non-dues revenue.
Meet Mark Ploucha, VP of Production Solutions
With well over 25 years of experience in the print world, Mark has seen a whole revolution of predigital printing.
Brad Altman Retires as President, Passes Torch to Jack Davidson
With a strong foundation for new possibilities, YGS enters its next exciting chapter.
Erickson Living Discovers the Advantage of YGS Total Solutions
As the senior living market grew, so did Erickson Living’s desire to empower its community marketers to make their own materials—ones that would be seamlessly customizable yet always on brand. Through a lot of careful planning, hard work, and ingenuity, YGS became the vendor partner that made that wish a reality.
Discover the New YGS Website: Personalization, Engagement, Results
The new YGS website offers our clients—and potential clients—a seamless experience that combines customized navigation, compelling communication, and thoughtful design to smoothly guide the user through every menu and page. When we took on the task of building a revamped website, our goal was to not only update the look and feel, but also to […]
YGS Launches FIRST Values Award Program
Recently, we launched our FIRST Values Award program, which recognizes up to one recipient each quarter for their outstanding contributions to the YGS culture of flexibility, integrity, responsibility, service, and trust. More than just words, our FIRST Values inform our choices, both internally and with our clients. We live them every day in everything we […]
And the 2019 AM&P Emerging Leader Award Goes to …
Senior Managing Editor Ashley Reid has been honored with an Association Media & Publishing (AM&P) Emerging Leader Award.
And the 2019 AM&P Emerging Leader Award Goes to …
<![CDATA[Senior Managing Editor Ashley Reid has been honored with an Association Media & Publishing (AM&P) Emerging Leader Award.]]>
Together We Grow
When Yvonne DeSalle, vice president, associate engagement and talent development, first joined The YGS Group, the company mainly relied upon recruiters and temp agencies to find appropriately skilled individuals to fulfill its labor needs.
Meet Our Forty Under 40 Honoree: Erica Reed
Senior Managing Editor Erica Reed was recently named a Forty Under 40 honoree by the Central Penn Business Journal.
5 Often-Forgotten SEO Tips
Are you looking to optimize your SEO? It can be done without having to dig into the metadata. Here are five ways to do so.
MAP: 10 Marketing Automation Questions Answered
Marketing automation is a tool for managing multichannel marketing, and it’s becoming exponentially more prominent in today’s fast-paced marketing world.
EXCEL Awards: Anatomy of a Gold-Winning Entry
AM&P’s EXCEL Awards recognize excellence and leadership in nonprofit association media, publishing, marketing, and communications. Gaining a Gold is our Holy Grail.
Finding Out What It Takes to Work in the Industry
This post was written by Sara Mooney, an English teacher at Susquehannock High School who participates in YCAL’s Educator in the Workplace program.
Digital Ad Strategies Aimed at Reaching Consumers in 2018
How do businesses connect consumers and clients in a way that actually reaches their intended viewers, without scaring off business?
Conference Advice: Maximizing Your Booth Presence
Conference season can be a combination of exciting, arduous and expensive. Be prepared to get the best return and leave a lasting impression.
Big Ideas in Printing, Personalized Marketing
Let’s face it, we live in a digital world, and that has spoiled us when it comes to personalized options. That’s exactly what keeps YGS busy 24/7.
Cheers to TEI's Midyear Conference!
<![CDATA[As part of a strategic rebrand for the Tax Executives Institute (TEI), YGS captured man-on-the-street footage and member testimonials at its Midyear Conference.]]>
Cheers to TEI’s Midyear Conference!
As part of a strategic rebrand for the Tax Executives Institute (TEI), YGS captured man-on-the-street footage and member testimonials at its Midyear Conference.
Greetings from Central PA: 12 Last-Minute Gift Ideas
The pressure’s on: Time is running out to find a thoughtful gift for your most beloved people! Here are a few of our favorite local gifts.
YGS Customer Service: It's All Gravy
<![CDATA[During the five-day Thanksgiving weekend, our print operations run like any other week. Learn how we move projects to production while you're at home eating turkey.]]>
YGS Customer Service: It’s All Gravy
During the five-day Thanksgiving weekend, our print operations run like any other week. Learn how we move projects to production while you’re at home eating turkey.
Thaddeus Stevens Students Get a Glimpse of Work Life at YGS
We opened our doors to students from Thaddeus Stevens College of Technology to connect with the community and prepare the next generation of employment.
11 Ghoulish Grammatical Errors That Give Us Terrors
Not everyone is a writer or editor, but we all have to string a few sentences together from time to time. Here we offer some grammar boo-boos that make us want to scream.
Reflections From the YGS Design Team
Our art directors work from simple concepts to realize visual solutions. But each designer has a unique thought process, and they have shared that with us.
Apprentice Spotlight: Abigail Martin
As part of our budding apprenticeship program, Abigail Martin kicked off her three years at YGS as a mail list processor in our Client Services department.
The Positioning Power of Agency Accolades
Award recognition provides instant credibility, helping you win new business and reassuring current clients that they have chosen the right partner.
YGS as a Content Leader at the MM&C Conference
Content can be a tricky thing for nonprofit organizations. YGS weighs in on how to optimize digital content strategies for revenue at the MM&C conference.
YGS as a Content Leader at the MM&C Conference
<![CDATA[Content can be a tricky thing for nonprofit organizations. YGS weighs in on how to optimize digital content strategies for revenue at the MM&C conference.]]>
Net Neutrality Explained
Lately, conversations around net neutrality have wiggled themselves back into focus, sparking debate on the implications of amendments to current law.
Fostering Future Talent With Apprenticeships
Do you know your employer brand? Does it accurately portray your company in the career marketplace? Is it maximizing your ability to recruit talented individuals?
Efficiencies in Marketing, Print Automation
“Print is dying.” That’s something we’ve been getting used to hearing alongside the proliferation of digital information retrieval. But print isn’t dying; it’s adapting.
Print, Forestry, and the Impact of Paper
As you’re contemplating the use of print—not as a one or the other solution, but as an ingredient in a strategically directed content plan—let’s look at a few facts.
The Key to Creating an Optimal Client Experience
Hear from our account director about the unique role of account management at YGS, as well as the nuances of great account management.
Motivating Your Sales Team
True leaders are always looking for new ways to motivate their teams. Whether a local pizza shop or a Fortune 500 company, businesses thrive when everybody is on board.
What Do You Wish You Knew Before Entering Marketing?
Entering the marketing world—like any new career field—is exciting, but can also be daunting. YGS’ marketing leaders offer advice for making the transition.
Beyond the Goggles and Games
Beyond the goggles and games, what is there to know about virtual reality (VR) and augmented reality (AR) that applies to business?
Specialty Graphics: Representing Your Brand in a Big Way
Branding and marketing successfully for business can be a large task, and the YGS Group’s Specialty Graphics production department takes that literally.
To App or Not to App: Mobile Sites vs. Apps
It’s time to go mobile! But is it time to splurge for that app your business has been dreaming up? While mobile apps are trendy, they may not be what’s best for your users.