Exploring 2022’s new and continuing trends in association publications and how associations can maximize their reach and the quality of their content in the new year.
YGS continues to serve its valued client partners with creative solutions for addressing the global paper supply shortage.
In recognition of their dedication to publication quality and excellence, YGS and its association partners received four AM&P EXCEL awards at a ceremony on June 16.
Craig Lauer, YGS director of content strategy, and Sam Hoffmeister, senior managing editor, shared insights on how to maximize the value of your content with association executives and experts during a 45-minute solutions chat. In this post, we share excerpts from our conversation and invite you to follow up with any questions or comments at firstname.lastname@example.org. […]
Knee-deep in social media setbacks? Here’s some advice on how your association can address, learn from, and avoid common issues.
Implementing a thoughtful, strategic messaging platform is paramount to reinforcing your value and engaging your audience in a way that makes them listen.
Understanding exactly what your members need is key to building a strong membership. These four methods will help you gain greater knowledge about your people and how to better engage them.
Now is the time to invest in affordable membership marketing.
By becoming more familiar with print terminology, you can better understand your options and communicate your needs.
Planned discussions, when done right, result in honest feedback that helps shape and improve your efforts.
Follow-up is crucial to your marketing campaign, but a fine line exists between being effective and annoying.
That project you’ve been working has been scrapped? It doesn’t have to be a total loss and can actually work to your advantage.
Rehiring former employees is becoming more common. Find out how and why you should welcome these “boomerang” employees back to your organization.
Lead generation is an important part of the sales funnel. Without it, you wouldn’t be able to make an initial connection with prospective clients.
Help expand the monetization of your online event with this list of potential virtual sponsorships.
Video expresses the emotional side of your story, in some key ways better than any other format.
Retargeting is an effective way to promote your association’s offerings and gain non-dues revenue.
With well over 25 years of experience in the print world, Mark has seen a whole revolution of predigital printing.
With a strong foundation for new possibilities, YGS enters its next exciting chapter.
As the senior living market grew, so did Erickson Living’s desire to empower its community marketers to make their own materials—ones that would be seamlessly customizable yet always on brand. Through a lot of careful planning, hard work, and ingenuity, YGS became the vendor partner that made that wish a reality.
The new YGS website offers our clients—and potential clients—a seamless experience that combines customized navigation, compelling communication, and thoughtful design to smoothly guide the user through every menu and page. When we took on the task of building a revamped website, our goal was to not only update the look and feel, but also to […]
Recently, we launched our FIRST Values Award program, which recognizes up to one recipient each quarter for their outstanding contributions to the YGS culture of flexibility, integrity, responsibility, service, and trust. More than just words, our FIRST Values inform our choices, both internally and with our clients. We live them every day in everything we […]
Senior Managing Editor Ashley Reid has been honored with an Association Media & Publishing (AM&P) Emerging Leader Award.
When Yvonne DeSalle, vice president, associate engagement and talent development, first joined The YGS Group, the company mainly relied upon recruiters and temp agencies to find appropriately skilled individuals to fulfill its labor needs.
Senior Managing Editor Erica Reed was recently named a Forty Under 40 honoree by the Central Penn Business Journal.
Are you looking to optimize your SEO? It can be done without having to dig into the metadata. Here are five ways to do so.
Marketing automation is a tool for managing multichannel marketing, and it’s becoming exponentially more prominent in today’s fast-paced marketing world.
AM&P’s EXCEL Awards recognize excellence and leadership in nonprofit association media, publishing, marketing, and communications. Gaining a Gold is our Holy Grail.
This post was written by Sara Mooney, an English teacher at Susquehannock High School who participates in YCAL’s Educator in the Workplace program.
How do businesses connect consumers and clients in a way that actually reaches their intended viewers, without scaring off business?
Conference season can be a combination of exciting, arduous and expensive. Be prepared to get the best return and leave a lasting impression.
Let’s face it, we live in a digital world, and that has spoiled us when it comes to personalized options. That’s exactly what keeps YGS busy 24/7.
As part of a strategic rebrand for the Tax Executives Institute (TEI), YGS captured man-on-the-street footage and member testimonials at its Midyear Conference.
The pressure’s on: Time is running out to find a thoughtful gift for your most beloved people! Here are a few of our favorite local gifts.
During the five-day Thanksgiving weekend, our print operations run like any other week. Learn how we move projects to production while you’re at home eating turkey.
We opened our doors to students from Thaddeus Stevens College of Technology to connect with the community and prepare the next generation of employment.
Not everyone is a writer or editor, but we all have to string a few sentences together from time to time. Here we offer some grammar boo-boos that make us want to scream.
Our art directors work from simple concepts to realize visual solutions. But each designer has a unique thought process, and they have shared that with us.
As part of our budding apprenticeship program, Abigail Martin kicked off her three years at YGS as a mail list processor in our Client Services department.
Award recognition provides instant credibility, helping you win new business and reassuring current clients that they have chosen the right partner.
Content can be a tricky thing for nonprofit organizations. YGS weighs in on how to optimize digital content strategies for revenue at the MM&C conference.
Lately, conversations around net neutrality have wiggled themselves back into focus, sparking debate on the implications of amendments to current law.
Do you know your employer brand? Does it accurately portray your company in the career marketplace? Is it maximizing your ability to recruit talented individuals?
“Print is dying.” That’s something we’ve been getting used to hearing alongside the proliferation of digital information retrieval. But print isn’t dying; it’s adapting.
As you’re contemplating the use of print—not as a one or the other solution, but as an ingredient in a strategically directed content plan—let’s look at a few facts.
Hear from our account director about the unique role of account management at YGS, as well as the nuances of great account management.
True leaders are always looking for new ways to motivate their teams. Whether a local pizza shop or a Fortune 500 company, businesses thrive when everybody is on board.
Entering the marketing world—like any new career field—is exciting, but can also be daunting. YGS’ marketing leaders offer advice for making the transition.
Beyond the goggles and games, what is there to know about virtual reality (VR) and augmented reality (AR) that applies to business?
Branding and marketing successfully for business can be a large task, and the YGS Group’s Specialty Graphics production department takes that literally.
It’s time to go mobile! But is it time to splurge for that app your business has been dreaming up? While mobile apps are trendy, they may not be what’s best for your users.