Exploring 2022’s new and continuing trends in association publications and how associations can maximize their reach and the quality of their content in the new year.
Category Archives: Featured
YGS Responds to the Global Paper Shortage
YGS continues to serve its valued client partners with creative solutions for addressing the global paper supply shortage.
The Results Are in: YGS Pubs Are EXCEL-lent
In recognition of their dedication to publication quality and excellence, YGS and its association partners received four AM&P EXCEL awards at a ceremony on June 16.
YGS Speaks at ASAE’s Marketing, Membership & Communications Conference
Craig Lauer, YGS director of content strategy, and Sam Hoffmeister, senior managing editor, shared insights on how to maximize the value of your content with association executives and experts during a 45-minute solutions chat. In this post, we share excerpts from our conversation and invite you to follow up with any questions or comments at [email protected]. […]
Avoiding 7 Pitfalls of Social Media Marketing
Knee-deep in social media setbacks? Here’s some advice on how your association can address, learn from, and avoid common issues.
Messaging Platforms Are Essential for Effective Content Marketing
Implementing a thoughtful, strategic messaging platform is paramount to reinforcing your value and engaging your audience in a way that makes them listen.
4 Surefire Ways to Understand Your Members’ Needs
Understanding exactly what your members need is key to building a strong membership. These four methods will help you gain greater knowledge about your people and how to better engage them.
Maximizing Membership Marketing ROI Starts With Digital
Now is the time to invest in affordable membership marketing.
The Print Terms You Need to Know
By becoming more familiar with print terminology, you can better understand your options and communicate your needs.
Focus Groups Can Offer a Window Into Your Association’s Future
Planned discussions, when done right, result in honest feedback that helps shape and improve your efforts.
5 Must-Knows for Marketing Follow-Up
Follow-up is crucial to your marketing campaign, but a fine line exists between being effective and annoying.
Making the Most of Cancelled Projects
That project you’ve been working has been scrapped? It doesn’t have to be a total loss and can actually work to your advantage.
Boomerang Employees: How to Win Back Your Best Former Associates
Rehiring former employees is becoming more common. Find out how and why you should welcome these “boomerang” employees back to your organization.
What You Need to Know About Lead Generation Right Now
Lead generation is an important part of the sales funnel. Without it, you wouldn’t be able to make an initial connection with prospective clients.
Expand Your Virtual Event Revenue—Before and After the Event
Help expand the monetization of your online event with this list of potential virtual sponsorships.
The Power of Video to Get Your Message Out
Video expresses the emotional side of your story, in some key ways better than any other format.
Retargeting Pixels: What Are They and How Do They Work?
Retargeting is an effective way to promote your association’s offerings and gain non-dues revenue.
Meet Mark Ploucha, VP of Production Solutions
With well over 25 years of experience in the print world, Mark has seen a whole revolution of predigital printing.
Brad Altman Retires as President, Passes Torch to Jack Davidson
With a strong foundation for new possibilities, YGS enters its next exciting chapter.
Erickson Living Discovers the Advantage of YGS Total Solutions
As the senior living market grew, so did Erickson Living’s desire to empower its community marketers to make their own materials—ones that would be seamlessly customizable yet always on brand. Through a lot of careful planning, hard work, and ingenuity, YGS became the vendor partner that made that wish a reality.
Discover the New YGS Website: Personalization, Engagement, Results
The new YGS website offers our clients—and potential clients—a seamless experience that combines customized navigation, compelling communication, and thoughtful design to smoothly guide the user through every menu and page. When we took on the task of building a revamped website, our goal was to not only update the look and feel, but also to […]
YGS Launches FIRST Values Award Program
Recently, we launched our FIRST Values Award program, which recognizes up to one recipient each quarter for their outstanding contributions to the YGS culture of flexibility, integrity, responsibility, service, and trust. More than just words, our FIRST Values inform our choices, both internally and with our clients. We live them every day in everything we […]
And the 2019 AM&P Emerging Leader Award Goes to …
Senior Managing Editor Ashley Reid has been honored with an Association Media & Publishing (AM&P) Emerging Leader Award.
And the 2019 AM&P Emerging Leader Award Goes to …
Together We Grow
When Yvonne DeSalle, vice president, associate engagement and talent development, first joined The YGS Group, the company mainly relied upon recruiters and temp agencies to find appropriately skilled individuals to fulfill its labor needs.
MAP: 10 Marketing Automation Questions Answered
Marketing automation is a tool for managing multichannel marketing, and it’s becoming exponentially more prominent in today’s fast-paced marketing world.