ygsadmin – The YGS Group

SG8

A truly different approach to stunning large-format & specialty graphics

SG7

G7 certification to verify perfect, on-brand color accuracy

SG6

Industry-leading equipment and technology to ensure speed to market

SG5

A true partner to work with from concept through installation

SG4

Friendly, meticulous account managers to keep projects on time and on budget

SG3

A collaborator to create bold new concepts or execute perfectly on existing ones

SG2

In-house award-winning graphic designers available for any project

SG1

A team of experts to get to know your needs inside and out < See Case Study >

New Partnership. New Design. New Revenue Opportunities.

FAA was looking to create a unique, more engaging experience for readers of their magazine. YGS’ redesign debuted last fall and instantly resonated with members. As a Total Solutions partner to FAA, YGS sells print and digital advertising across FAA’s properties and also designs and copyedits the reimagined magazine.

Marketing Campaign

TO ATTRACT ELIGIBLE WASHINGTON public school employees to enroll with Davis Vision as their vision care provider during a brief open- enrollment period, YGS created a precisely focused multitouch marketing campaign—Improve Your Eye Care IQ—and deployed it across social media, targeted eblasts, an online video, mobile billboards, and the web.

Full-Circle Solutions for FPA

WHEN THE FLEXIBLE PACKAGING Association (FPA) came to us to build a brand-new publication, we were more than up for the challenge. From the initial magazine architecture and naming to design concepting, content development, media sales, printing, promotion, and distribution, YGS handled the project every step of the way—providing a seamless experience for the client. […]

A Strong, Rewarding Accolade Program

We launched several award programs for PEOPLE, such as the Beauty Awards, and revamped its overall accolade licensing strategy.

Investing Our Licensing Expertise

IBD’s Best Online Brokers award program needed a new strategic partner. In addition to creating compelling collateral, YGS developed an ecommerce storefront where users can purchase awards, logo and video licensing, reprints, and eprints.

Engineering a Storefront for Higher Revenues

ENR’s top lists, such as the Top 500 Design Firms, are the most notable in engineering, and YGS helps them drive revenue. We also developed a custom online storefront for ENR that offers logo licensing, awards, reprints, eprints, and signage.

Keeping Your Organization Healthy

YGS remains fully operational, safely and responsibly, and we are here to help.

YGS Remains Fully Operational

Please take a moment to watch my video response to the current crisis.

An Executive Decision to Make a Big Impact

YGS designs and prints retractable banners, elevator clings, a backdrop for attendee photos, column wraps, and other signage to command attention at several major TEI conferences.

Together We Grow

When Yvonne DeSalle, vice president, associate engagement and talent development, first joined The YGS Group, the company mainly relied upon recruiters and temp agencies to find appropriately skilled individuals to fulfill its labor needs.

Internships

We believe in developing talent, which is why we offer paid internships in our creative, technology solutions, and printing departments.

Freelance Opportunities

We’re always looking to deepen our pool of talent. If you have skills in design, writing, marketing, web development, brand strategy, or anything else you think we might benefit from, we want to hear from you.

Total Principal Strategy

For NASSP, we produce Principal Leadership magazine in its entirety—content, media sales, design, printing, and distribution. That’s in addition to managing the exhibit and sponsorship program for the National Principals Conference.

Something’s Brewing in Chocolatetown

To provide Hershey’s internal staff with a cool, rejuvenating coffee bar, we designed, produced, and installed the interior of the new Factory Grounds café. YGS also created collateral to support the café’s launch and upcoming events.

Next Stop: Strategic Engagement

From ad sales, content development, and design through printing and fulfillment, we produce three publications for ABA: a bimonthly magazine; an annual membership directory; and a show daily distributed at ABA’s Marketplace.

Owning the Booth Space

To engage salespeople at a health care event, we designed and printed materials for an Aetna-branded booth. Using “Own it” as the campaign, we created a tower of branded cubes, a giant pin drop, and an interactive tablet game.

An Astounding Enchaînement

From strategy and design through printing and fulfillment, we helped The Perform Group to promote its A Business Duet online storefront, which features value-priced student apparel.

Redefining a 70-Year-Old Brand

We fully rebranded TEI by redesigning its logo, creating a brand guide, and launching the new brand at TEI’s Annual Conference.

A Campaign for the Building PROs

We created several Wolf-branded direct mail pieces to help Wolf Home Products reduce the need to call certified and trained contractors—or “preferred vendors”—to recertify their Wolf PRO status every year.

Eventful Educator Engagement

TESOL looked to YGS to create several eye-catching pieces to promote the ever-popular TESOL 2020 conference in Denver.

Crystal Clear Strategy

YGS worked with WEF to create a full campaign strategy and materials, driving home “The Value of Water.”

Access Granted, Membership Boosted

YGS engaged TEI members with an extensive membership campaign to not only boost membership, but also emphasize the importance of staying a member.

A Storefront, MAPped

YGS provided Erickson Living’s 20-plus retirement community representatives with the Erickson Branded Solutions storefront showcasing over 700 available products—with more to come.

Thoughtful, Resourceful Campaigns

WEF needed to highlight a couple of its water and wastewater management and recovery resource guides. YGS came through in a big way.

New Product Strategy? I’ll Take S’more

In conjunction with Hershey’s launch of its new S’mores experience, we designed and printed signage and a large-format window graphic, as well as created social media posts and a digital screen describing the product to support the oh-so-sweet launch.

Meet Our Forty Under 40 Honoree: Erica Reed

Senior Managing Editor Erica Reed was recently named a Forty Under 40 honoree by the Central Penn Business Journal.

5 Often-Forgotten SEO Tips

Are you looking to optimize your SEO? It can be done without having to dig into the metadata. Here are five ways to do so.

MAP: 10 Marketing Automation Questions Answered

Marketing automation is a tool for managing multichannel marketing, and it’s becoming exponentially more prominent in today’s fast-paced marketing world.

EXCEL Awards: Anatomy of a Gold-Winning Entry

AM&P’s EXCEL Awards recognize excellence and leadership in nonprofit association media, publishing, marketing, and communications. Gaining a Gold is our Holy Grail.

Finding Out What It Takes to Work in the Industry

This post was written by Sara Mooney, an English teacher at Susquehannock High School who participates in YCAL’s Educator in the Workplace program.

Digital Ad Strategies Aimed at Reaching Consumers in 2018

How do businesses connect consumers and clients in a way that actually reaches their intended viewers, without scaring off business?

Conference Advice: Maximizing Your Booth Presence

Conference season can be a combination of exciting, arduous and expensive. Be prepared to get the best return and leave a lasting impression.

Big Ideas in Printing, Personalized Marketing

Let’s face it, we live in a digital world, and that has spoiled us when it comes to personalized options. That’s exactly what keeps YGS busy 24/7.

Cheers to TEI's Midyear Conference!

Cheers to TEI’s Midyear Conference!

As part of a strategic rebrand for the Tax Executives Institute (TEI), YGS captured man-on-the-street footage and member testimonials at its Midyear Conference.

Greetings from Central PA: 12 Last-Minute Gift Ideas

The pressure’s on: Time is running out to find a thoughtful gift for your most beloved people! Here are a few of our favorite local gifts.

YGS Customer Service: It's All Gravy

YGS Customer Service: It’s All Gravy

During the five-day Thanksgiving weekend, our print operations run like any other week. Learn how we move projects to production while you’re at home eating turkey.

Thaddeus Stevens Students Get a Glimpse of Work Life at YGS

We opened our doors to students from Thaddeus Stevens College of Technology to connect with the community and prepare the next generation of employment.

11 Ghoulish Grammatical Errors That Give Us Terrors

Not everyone is a writer or editor, but we all have to string a few sentences together from time to time. Here we offer some grammar boo-boos that make us want to scream.

Reflections From the YGS Design Team

Our art directors work from simple concepts to realize visual solutions. But each designer has a unique thought process, and they have shared that with us.

Apprentice Spotlight: Abigail Martin

As part of our budding apprenticeship program, Abigail Martin kicked off her three years at YGS as a mail list processor in our Client Services department.

The Positioning Power of Agency Accolades

Award recognition provides instant credibility, helping you win new business and reassuring current clients that they have chosen the right partner.

The YGS Group Earns National Recognition at EXCEL and Azbee Awards

YORK, PA — The YGS Group, Inc. is proud to announce the recent award recognitions, received for excellence and innovation in association media publishing and design. The company earned two EXCEL Awards at the Association Media & Publishing’s (AM&P) 37th annual gala on June 26 in Arlington, Virginia. The EXCEL Awards program is the largest […]