A truly different approach to stunning large-format & specialty graphics
Author Archives: ygsadmin
G7 certification to verify perfect, on-brand color accuracy
Industry-leading equipment and technology to ensure speed to market
A true partner to work with from concept through installation
Friendly, meticulous account managers to keep projects on time and on budget
A collaborator to create bold new concepts or execute perfectly on existing ones
In-house award-winning graphic designers available for any project
A team of experts to get to know your needs inside and out < See Case Study >
New Partnership. New Design. New Revenue Opportunities.
FAA was looking to create a unique, more engaging experience for readers of their magazine. YGS’ redesign debuted last fall and instantly resonated with members. As a Total Solutions partner to FAA, YGS sells print and digital advertising across FAA’s properties and also designs and copyedits the reimagined magazine.
TO ATTRACT ELIGIBLE WASHINGTON public school employees to enroll with Davis Vision as their vision care provider during a brief open- enrollment period, YGS created a precisely focused multitouch marketing campaign—Improve Your Eye Care IQ—and deployed it across social media, targeted eblasts, an online video, mobile billboards, and the web.
Full-Circle Solutions for FPA
WHEN THE FLEXIBLE PACKAGING Association (FPA) came to us to build a brand-new publication, we were more than up for the challenge. From the initial magazine architecture and naming to design concepting, content development, media sales, printing, promotion, and distribution, YGS handled the project every step of the way—providing a seamless experience for the client. […]
A Strong, Rewarding Accolade Program
We launched several award programs for PEOPLE, such as the Beauty Awards, and revamped its overall accolade licensing strategy.
Investing Our Licensing Expertise
IBD’s Best Online Brokers award program needed a new strategic partner. In addition to creating compelling collateral, YGS developed an ecommerce storefront where users can purchase awards, logo and video licensing, reprints, and eprints.
Engineering a Storefront for Higher Revenues
ENR’s top lists, such as the Top 500 Design Firms, are the most notable in engineering, and YGS helps them drive revenue. We also developed a custom online storefront for ENR that offers logo licensing, awards, reprints, eprints, and signage.
Keeping Your Organization Healthy
YGS remains fully operational, safely and responsibly, and we are here to help.
YGS Remains Fully Operational
Please take a moment to watch my video response to the current crisis.
An Executive Decision to Make a Big Impact
YGS designs and prints retractable banners, elevator clings, a backdrop for attendee photos, column wraps, and other signage to command attention at several major TEI conferences.
Together We Grow
When Yvonne DeSalle, vice president, associate engagement and talent development, first joined The YGS Group, the company mainly relied upon recruiters and temp agencies to find appropriately skilled individuals to fulfill its labor needs.
We believe in developing talent, which is why we offer paid internships in our creative, technology solutions, and printing departments.
We’re always looking to deepen our pool of talent. If you have skills in design, writing, marketing, web development, brand strategy, or anything else you think we might benefit from, we want to hear from you.
Total Principal Strategy
For NASSP, we produce Principal Leadership magazine in its entirety—content, media sales, design, printing, and distribution. That’s in addition to managing the exhibit and sponsorship program for the National Principals Conference.
Something’s Brewing in Chocolatetown
To provide Hershey’s internal staff with a cool, rejuvenating coffee bar, we designed, produced, and installed the interior of the new Factory Grounds café. YGS also created collateral to support the café’s launch and upcoming events.
Next Stop: Strategic Engagement
From ad sales, content development, and design through printing and fulfillment, we produce three publications for ABA: a bimonthly magazine; an annual membership directory; and a show daily distributed at ABA’s Marketplace.
Owning the Booth Space
To engage salespeople at a health care event, we designed and printed materials for an Aetna-branded booth. Using “Own it” as the campaign, we created a tower of branded cubes, a giant pin drop, and an interactive tablet game.
An Astounding Enchaînement
From strategy and design through printing and fulfillment, we helped The Perform Group to promote its A Business Duet online storefront, which features value-priced student apparel.
Redefining a 70-Year-Old Brand
We fully rebranded TEI by redesigning its logo, creating a brand guide, and launching the new brand at TEI’s Annual Conference.
A Campaign for the Building PROs
We created several Wolf-branded direct mail pieces to help Wolf Home Products reduce the need to call certified and trained contractors—or “preferred vendors”—to recertify their Wolf PRO status every year.
Eventful Educator Engagement
TESOL looked to YGS to create several eye-catching pieces to promote the ever-popular TESOL 2020 conference in Denver.
Crystal Clear Strategy
YGS worked with WEF to create a full campaign strategy and materials, driving home “The Value of Water.”
Access Granted, Membership Boosted
YGS engaged TEI members with an extensive membership campaign to not only boost membership, but also emphasize the importance of staying a member.
A Storefront, MAPped
YGS provided Erickson Living’s 20-plus retirement community representatives with the Erickson Branded Solutions storefront showcasing over 700 available products—with more to come.
Thoughtful, Resourceful Campaigns
WEF needed to highlight a couple of its water and wastewater management and recovery resource guides. YGS came through in a big way.
New Product Strategy? I’ll Take S’more
In conjunction with Hershey’s launch of its new S’mores experience, we designed and printed signage and a large-format window graphic, as well as created social media posts and a digital screen describing the product to support the oh-so-sweet launch.
Meet Our Forty Under 40 Honoree: Erica Reed
Senior Managing Editor Erica Reed was recently named a Forty Under 40 honoree by the Central Penn Business Journal.
5 Often-Forgotten SEO Tips
Are you looking to optimize your SEO? It can be done without having to dig into the metadata. Here are five ways to do so.
MAP: 10 Marketing Automation Questions Answered
Marketing automation is a tool for managing multichannel marketing, and it’s becoming exponentially more prominent in today’s fast-paced marketing world.
EXCEL Awards: Anatomy of a Gold-Winning Entry
AM&P’s EXCEL Awards recognize excellence and leadership in nonprofit association media, publishing, marketing, and communications. Gaining a Gold is our Holy Grail.
Finding Out What It Takes to Work in the Industry
This post was written by Sara Mooney, an English teacher at Susquehannock High School who participates in YCAL’s Educator in the Workplace program.
Digital Ad Strategies Aimed at Reaching Consumers in 2018
How do businesses connect consumers and clients in a way that actually reaches their intended viewers, without scaring off business?
Conference Advice: Maximizing Your Booth Presence
Conference season can be a combination of exciting, arduous and expensive. Be prepared to get the best return and leave a lasting impression.
Big Ideas in Printing, Personalized Marketing
Let’s face it, we live in a digital world, and that has spoiled us when it comes to personalized options. That’s exactly what keeps YGS busy 24/7.
Cheers to TEI's Midyear Conference!
<![CDATA[As part of a strategic rebrand for the Tax Executives Institute (TEI), YGS captured man-on-the-street footage and member testimonials at its Midyear Conference.]]>
Cheers to TEI’s Midyear Conference!
As part of a strategic rebrand for the Tax Executives Institute (TEI), YGS captured man-on-the-street footage and member testimonials at its Midyear Conference.
Greetings from Central PA: 12 Last-Minute Gift Ideas
The pressure’s on: Time is running out to find a thoughtful gift for your most beloved people! Here are a few of our favorite local gifts.
YGS Customer Service: It's All Gravy
<![CDATA[During the five-day Thanksgiving weekend, our print operations run like any other week. Learn how we move projects to production while you're at home eating turkey.]]>
YGS Customer Service: It’s All Gravy
During the five-day Thanksgiving weekend, our print operations run like any other week. Learn how we move projects to production while you’re at home eating turkey.
Thaddeus Stevens Students Get a Glimpse of Work Life at YGS
We opened our doors to students from Thaddeus Stevens College of Technology to connect with the community and prepare the next generation of employment.
11 Ghoulish Grammatical Errors That Give Us Terrors
Not everyone is a writer or editor, but we all have to string a few sentences together from time to time. Here we offer some grammar boo-boos that make us want to scream.
Reflections From the YGS Design Team
Our art directors work from simple concepts to realize visual solutions. But each designer has a unique thought process, and they have shared that with us.
Apprentice Spotlight: Abigail Martin
As part of our budding apprenticeship program, Abigail Martin kicked off her three years at YGS as a mail list processor in our Client Services department.
The Positioning Power of Agency Accolades
Award recognition provides instant credibility, helping you win new business and reassuring current clients that they have chosen the right partner.
The YGS Group Earns National Recognition at EXCEL and Azbee Awards
YORK, PA — The YGS Group, Inc. is proud to announce the recent award recognitions, received for excellence and innovation in association media publishing and design. The company earned two EXCEL Awards at the Association Media & Publishing’s (AM&P) 37th annual gala on June 26 in Arlington, Virginia. The EXCEL Awards program is the largest […]
YGS as a Content Leader at the MM&C Conference
<![CDATA[Content can be a tricky thing for nonprofit organizations. YGS weighs in on how to optimize digital content strategies for revenue at the MM&C conference.]]>
YGS as a Content Leader at the MM&C Conference
Content can be a tricky thing for nonprofit organizations. YGS weighs in on how to optimize digital content strategies for revenue at the MM&C conference.
Net Neutrality Explained
Lately, conversations around net neutrality have wiggled themselves back into focus, sparking debate on the implications of amendments to current law.
Fostering Future Talent With Apprenticeships
Do you know your employer brand? Does it accurately portray your company in the career marketplace? Is it maximizing your ability to recruit talented individuals?
Efficiencies in Marketing, Print Automation
“Print is dying.” That’s something we’ve been getting used to hearing alongside the proliferation of digital information retrieval. But print isn’t dying; it’s adapting.
Print, Forestry, and the Impact of Paper
As you’re contemplating the use of print—not as a one or the other solution, but as an ingredient in a strategically directed content plan—let’s look at a few facts.
The Key to Creating an Optimal Client Experience
Hear from our account director about the unique role of account management at YGS, as well as the nuances of great account management.
Motivating Your Sales Team
True leaders are always looking for new ways to motivate their teams. Whether a local pizza shop or a Fortune 500 company, businesses thrive when everybody is on board.
What Do You Wish You Knew Before Entering Marketing?
Entering the marketing world—like any new career field—is exciting, but can also be daunting. YGS’ marketing leaders offer advice for making the transition.
Beyond the Goggles and Games
Beyond the goggles and games, what is there to know about virtual reality (VR) and augmented reality (AR) that applies to business?
Specialty Graphics: Representing Your Brand in a Big Way
Branding and marketing successfully for business can be a large task, and the YGS Group’s Specialty Graphics production department takes that literally.
To App or Not to App: Mobile Sites vs. Apps
It’s time to go mobile! But is it time to splurge for that app your business has been dreaming up? While mobile apps are trendy, they may not be what’s best for your users.