As the senior living market grew, so did Erickson Living’s desire to empower its community marketers to make their own materials—ones that would be seamlessly customizable yet always on brand. Through a lot of careful planning, hard work, and ingenuity, YGS became the vendor partner that made that wish a reality.
Category Archives: Digital
5 Often-Forgotten SEO Tips
Are you looking to optimize your SEO? It can be done without having to dig into the metadata. Here are five ways to do so.
MAP: 10 Marketing Automation Questions Answered
Marketing automation is a tool for managing multichannel marketing, and it’s becoming exponentially more prominent in today’s fast-paced marketing world.
Digital Ad Strategies Aimed at Reaching Consumers in 2018
How do businesses connect consumers and clients in a way that actually reaches their intended viewers, without scaring off business?
Net Neutrality Explained
Lately, conversations around net neutrality have wiggled themselves back into focus, sparking debate on the implications of amendments to current law.
Efficiencies in Marketing, Print Automation
“Print is dying.” That’s something we’ve been getting used to hearing alongside the proliferation of digital information retrieval. But print isn’t dying; it’s adapting.
Beyond the Goggles and Games
Beyond the goggles and games, what is there to know about virtual reality (VR) and augmented reality (AR) that applies to business?
To App or Not to App: Mobile Sites vs. Apps
It’s time to go mobile! But is it time to splurge for that app your business has been dreaming up? While mobile apps are trendy, they may not be what’s best for your users.