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Wolf
A Campaign for the Building PROs
We created several Wolf-branded direct mail pieces to help Wolf Home Products reduce the need to call certified and trained contractors—or “preferred vendors”—to recertify their Wolf PRO status every year.
![](https://theygsgroup.com/wp-content/uploads/2019/07/2017_WOLF_Campaign_1.jpg)
Challenge
Wolf Home Products, a building materials supplier, came to YGS to strategize and deliver a direct mail campaign for its PRO certification. The ultimate goal was to allow for Wolf’s preferred vendors, or PRO-status contractors, to recertify their status through mail, rather than Wolf’s representatives prompting recertification by calling vendors.
Results
YGS delivered a decked-out campaign, complete with several Wolf-branded direct mail pieces, including the PRO certificates themselves, envelopes, letters from a Wolf executive, decking tally sheets, product sheets, and two separate postcards. This was a highly collaborative project to ensure we were meeting Wolf’s needs, and we did just that.
![](https://theygsgroup.com/wp-content/uploads/2019/07/2017_WOLF_Campaign_2.jpg)
![](https://theygsgroup.com/wp-content/uploads/2019/07/2017_WOLF_Campaign_3.jpg)