As the senior living market grew, so did Erickson Living’s desire to empower its community marketers to make their own materials—ones that would be seamlessly customizable yet always on brand. Through a lot of careful planning, hard work, and ingenuity, YGS became the vendor partner that made that wish a reality.
Category Archives: Marketing
MAP: 10 Marketing Automation Questions Answered
Marketing automation is a tool for managing multichannel marketing, and it’s becoming exponentially more prominent in today’s fast-paced marketing world.
Digital Ad Strategies Aimed at Reaching Consumers in 2018
How do businesses connect consumers and clients in a way that actually reaches their intended viewers, without scaring off business?
Conference Advice: Maximizing Your Booth Presence
Conference season can be a combination of exciting, arduous and expensive. Be prepared to get the best return and leave a lasting impression.
Big Ideas in Printing, Personalized Marketing
Let’s face it, we live in a digital world, and that has spoiled us when it comes to personalized options. That’s exactly what keeps YGS busy 24/7.
Cheers to TEI’s Midyear Conference!
As part of a strategic rebrand for the Tax Executives Institute (TEI), YGS captured man-on-the-street footage and member testimonials at its Midyear Conference.
Cheers to TEI's Midyear Conference!
Efficiencies in Marketing, Print Automation
“Print is dying.” That’s something we’ve been getting used to hearing alongside the proliferation of digital information retrieval. But print isn’t dying; it’s adapting.
Print, Forestry, and the Impact of Paper
As you’re contemplating the use of print—not as a one or the other solution, but as an ingredient in a strategically directed content plan—let’s look at a few facts.
What Do You Wish You Knew Before Entering Marketing?
Entering the marketing world—like any new career field—is exciting, but can also be daunting. YGS’ marketing leaders offer advice for making the transition.
Specialty Graphics: Representing Your Brand in a Big Way
Branding and marketing successfully for business can be a large task, and the YGS Group’s Specialty Graphics production department takes that literally.