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New Product Strategy? I’ll Take S’more

In conjunction with Hershey’s launch of its new S’mores experience, we designed and printed signage and a large-format window graphic, as well as created social media posts and a digital screen describing the product to support the oh-so-sweet launch.


Leading up to the launch of Hershey’s S’mores, YGS was tasked with delivering a visual and digital experience that not only implemented S’mores into the iconic Hershey brand family, but also prompted audiences to want to dig into its take on a sweet and smoky American favorite.


Working hand in hand with Hershey, YGS designed and printed signage and a window graphic—all in-house. To help promote the new initiative, YGS pulled together social media posts and designed a digital screen that described the product, exemplifying the theme of “Smoosh Your S’mores.”

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