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American Bus Association

Next Stop: Strategic Engagement

From ad sales, content development, and design through printing and fulfillment, we produce three publications for ABA: Destinations, a bimonthly magazine; Motorcoach Marketer, an annual membership directory; and ABA Today, a show daily distributed at ABA’s annual Marketplace event.

Challenge

ABA was looking for a vendor that could take over sales, content, design, production, and printing of its publications. To support the publications, everything from a sales team and media kit development to author assignments, editing, photo selections, layout, printing, and distribution was needed.

Results

Working collaboratively with ABA, YGS delivers the seamless end-to-end development of ABA’s publications. All deliverables are done in-house by YGS, allowing for more streamlined communication and increased efficiency. While the production of the publications is the basis of the original scope of work, because of our additional capabilities, ABA has awarded nonpublication projects to YGS, and the partnership continues to evolve.

“ABA’s relationship with YGS is truly a partnership. We continually add more projects into the relationship as they are a trusted resource. Working with the whole YGS team is a pleasure as we are all invested in ensuring our mutual success.”

—Melanie Hinton, Director of Communications & Media Relations, American Bus Association
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