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FPA
Full-Circle Solutions for FPA
WHEN THE FLEXIBLE PACKAGING Association (FPA) came to us to build a brand-new publication, we were more than up for the challenge. From the initial magazine architecture and naming to design concepting, content development, media sales, printing, promotion, and distribution, YGS handled the project every step of the way—providing a seamless experience for the client.
Challenge
FPA needed a new magazine that would provide association members and industry corporate leaders with important news and insight regarding supply chain, sustainability, advocacy, and technical innovations in the flexible packaging industry. This new publication needed to also be supported by media sales and promotion.
Results
FPA needed a new magazine that would provide association members and industry corporate leaders with important news and insight regarding supply chain, sustainability, advocacy, and technical innovations in the flexible packaging industry. This new publication needed to also be supported by media sales and promotion.
The Flexible Packaging Association did not have a magazine, so we were embarking in uncharted territory. The YGS team lead us through the process seamlessly, not only with their expertise, but with patience and training. They enabled FPA to put out a first-class publication and greatly expand our reach as the voice of the industry.”
Alison Keane, Esq., CAE FPA President & CEO