open main menu

Association Publication Trends for 2022

Exploring 2022’s new and continuing trends in association publications and how associations can maximize their reach and the quality of their content in the new year. Read More...
By Rachel Markey | January 4, 2022

Introducing YGS ClicBook

For many years, YGS delivered a digital version of our clients’ publications through a partnership with an external vendor—no more! Say hello to our very own digital flipbook solution: ClicBook. Read More...
By Sam Hoffmeister | July 27, 2021

A Publication Is Still an Essential Member Benefit

The value of an association’s publication is measured by more than direct advertising revenue; it is also a tangible and substantial member benefit with dividends that ripple throughout the association. Read More...
By Jessica Price | June 29, 2021

EXCEL Award Win Inspires Us to Think Bigger and Bolder

NAESP and Crayola have collaborated for nine years to support art-infused education through the Champion Creatively Alive Children Grant. The grant program provided funding annually to 20 schools so they could implement an innovative program that would increase arts integration across multiple subjects and teach children the four Cs: communication, collaboration, critical thinking, and creativity. […] Read More...
By Charity Fox | March 25, 2021

Planning Content in Ever-Changing Times

For many associations, the fall season means it’s time to plan content for the coming year. But how do you plan content several months in advance when the state of the world is changing so rapidly? Here are five helpful tips. Read More...
By The YGS Group | September 15, 2020

More Than Just Award-Winning Design

YGS Senior Art Director Mike Vucic knows what it takes to create unique, stunning designs that not only exceed client expectations but also win awards. The latest example: a 2020 Charlie Award for Best Redesign, presented by the Florida Magazine Association, for the Florida Apartment Association’s (FAA) Multifamily Florida magazine. In just a few months, […] Read More...
By Sam Hoffmeister | August 4, 2020

The Power and Profit of Sponsored Content

Increasingly, associations are enhancing revenue by offering sponsored content within their magazines and other content platforms. Read More...
By Robert Glass II | July 28, 2020

Excellence by (Re)Design

Now may be the time to revisit your content and design so your publication stays relevant, fresh, and engaging to readers and advertisers. Read More...
By The YGS Group | July 17, 2020

See YGS Production in Action

Discover how we’re here to help you connect with your audiences through safe and compelling print materials. Read More...
By Mark Ploucha | May 1, 2020
Get in Touch