Association Connect – The YGS Group

Exploring 2022’s new and continuing trends in association publications and how associations can maximize their reach and the quality of their content in the new year. Read More...

By Rachel Markey | January 4, 2022

Digital
Publications

For many years, YGS delivered a digital version of our clients’ publications through a partnership with an external vendor—no more! Say hello to our very own digital flipbook solution: ClicBook. Read More...

By Sam Hoffmeister | July 27, 2021

Communication Strategies
Publications

A Publication Is Still an Essential Member Benefit

The value of an association’s publication is measured by more than direct advertising revenue; it is also a tangible and substantial member benefit with dividends that ripple throughout the association. Read More...

By Jessica Price | June 29, 2021

Publications

The Results Are in: YGS Pubs Are EXCEL-lent

In recognition of their dedication to publication quality and excellence, YGS and its association partners received four AM&P EXCEL awards at a ceremony on June 16. Read More...

By Ashley Reid | June 23, 2021

Print
Publications

EXCEL Award Win Inspires Us to Think Bigger and Bolder

NAESP and Crayola have collaborated for nine years to support art-infused education through the Champion Creatively Alive Children Grant. The grant program provided funding annually to 20 schools so they could implement an innovative program that would increase arts integration across multiple subjects and teach children the four Cs: communication, collaboration, critical thinking, and creativity. […] Read More...

By Charity Fox | March 25, 2021

Print
Publications

The Print Terms You Need to Know

By becoming more familiar with print terminology, you can better understand your options and communicate your needs. Read More...

By Jessica Price | January 26, 2021

Publications

Planning Content in Ever-Changing Times

For many associations, the fall season means it’s time to plan content for the coming year. But how do you plan content several months in advance when the state of the world is changing so rapidly? Here are five helpful tips. Read More...

By Ashley Reid | September 15, 2020

Print
Publications

More Than Just Award-Winning Design

YGS Senior Art Director Mike Vucic knows what it takes to create unique, stunning designs that not only exceed client expectations but also win awards. The latest example: a 2020 Charlie Award for Best Redesign, presented by the Florida Magazine Association, for the Florida Apartment Association’s (FAA) Multifamily Florida magazine. In just a few months, […] Read More...

By Sam Hoffmeister | August 4, 2020

Communication Strategies
Media Sales
Publications
Revenue Strategies

The Power and Profit of Sponsored Content

Increasingly, associations are enhancing revenue by offering sponsored content within their magazines and other content platforms. Read More...

By Robert Glass II | July 28, 2020

Publications

Excellence by (Re)Design

Now may be the time to revisit your content and design so your publication stays relevant, fresh, and engaging to readers and advertisers. Read More...

By The YGS Group | July 17, 2020

Communication Strategies
Digital
Media Sales
Print
Publications

Expanding Your Print Publication with a Digital Edition

Create the best experience for readers, greater opportunities for advertisers, and a platform for sharing the most current information. Read More...

By Jessica Price | July 17, 2020

Communication Strategies
Digital
Media Sales
Publications
Revenue Strategies

Publication Promotion Videos Can Boost Readership and Nondues Revenue

Publication promotion videos are the perfect opportunity to capitalize on already compelling magazine content. Read More...

By Craig Lauer | May 26, 2020

Communication Strategies
Media Sales
Print
Publications
Revenue Strategies

Reducing Print Publication Frequency Can Be Costly

A number of our advertisers recognize the need to maintain their market and brand presence to be best positioned for recovery. Read More...

By Jack Davidson | May 26, 2020

Communication Strategies
Media Sales
Print
Publications
Revenue Strategies

Building a Brand-New Magazine (During a Pandemic)

Collaboration between teams made it possible to launch an entirely new magazine during the pandemic. Read More...

By Jessica Price | May 11, 2020

Communication Strategies
Print
Publications

Deliver Sought-After Stability to Your Members

At a time like this, receiving a favorite publication in the mail renders a coveted semblance of normalcy. Read More...

By Rachel Markey | May 11, 2020

Communication Strategies
Print
Publications
Revenue Strategies

See YGS Production in Action

Discover how we’re here to help you connect with your audiences through safe and compelling print materials. Read More...

By Mark Ploucha | May 1, 2020

Communication Strategies
Company Culture
Print
Publications

COVID-19 Not Transmitted Through Print Materials

Both the CDC and WHO have indicated that the risk of contracting COVID-19 through the mail is extremely low. Read More...

By Jessica Price | April 10, 2020