Association Connect – The YGS Group

Exploring 2022’s new and continuing trends in association publications and how associations can maximize their reach and the quality of their content in the new year. Read More...

By Rachel Markey | January 4, 2022

Digital
Publications

For many years, YGS delivered a digital version of our clients’ publications through a partnership with an external vendor—no more! Say hello to our very own digital flipbook solution: ClicBook. Read More...

By Sam Hoffmeister | July 27, 2021

Communication Strategies
Digital

Avoiding 7 Pitfalls of Social Media Marketing

Knee-deep in social media setbacks? Here’s some advice on how your association can address, learn from, and avoid common issues. Read More...

By Rachel Markey | May 31, 2021

Communication Strategies
Digital

Messaging Platforms Are Essential for Effective Content Marketing

Implementing a thoughtful, strategic messaging platform is paramount to reinforcing your value and engaging your audience in a way that makes them listen. Read More...

By Sam Hoffmeister | May 4, 2021

Messaging Platforms Are Essential for Effective Content Marketing

Communication Strategies
Digital
Revenue Strategies

4 Surefire Ways to Understand Your Members’ Needs

Understanding exactly what your members need is key to building a strong membership. These four methods will help you gain greater knowledge about your people and how to better engage them. Read More...

By Sam Hoffmeister | April 20, 2021

Communication Strategies
Digital
Revenue Strategies

5 Metrics to Watch During Your Next Membership Marketing Campaign

Learn from the results and make adjustments as you go along. Then apply your learnings to the next marketing effort. Read More...

By The YGS Group | March 23, 2021

Communication Strategies
Digital
Revenue Strategies

Maximizing Membership Marketing ROI Starts With Digital

Now is the time to invest in affordable membership marketing. Read More...

By Shirley Kehr-Smeltzer | March 9, 2021

Communication Strategies
Digital
Events
Revenue Strategies

New Year, New Event Planning Strategies

It’s not likely large gatherings of people will take place anytime soon, but 2021 events must be planned and budgeted. So, what should you do? Read More...

By Rachel Markey | January 26, 2021

Communication Strategies
Digital
Revenue Strategies

Data Segmentation: Organizing Information to Better Serve Members

Take your membership initiatives to the next level by segmenting, or categorizing, data about your members. Read More...

By Sam Hoffmeister | January 12, 2021

Digital

Gain More Time by Using Association Management Software

Struggling with multiple spreadsheets and email lists? It’s probably time to consider association management software. Read More...

By John White | October 19, 2020

Communication Strategies
Digital

Blog Best Practices

Publishing blogs on your website is a great way to improve your organic SEO and connect with readers. But is it as easy as it seems? Read More...

By Jessica Price | October 12, 2020

Communication Strategies
Digital

A Quick Guide to Getting Started with Video Voiceovers

Adding video to your marketing strategy can of course prove effective, but have you considered voiceovers to bolster your video messaging? A human voice can go a long way toward improving audience engagement. Read More...

By TJ Creedon | September 29, 2020

Blog
Digital
Media Sales

Retargeting Pixels: What Are They and How Do They Work?

Retargeting is an effective way to promote your association’s offerings and gain non-dues revenue. Read More...

By Rachel Rohrbaugh | August 11, 2020

Digital

Is Your Site Built With Drupal? Get Info You Need to Know!

Learn what Drupal 7’s “end-of-life” means for associations—and how you can prepare. Read More...

By Rachel Markey | August 11, 2020

Communication Strategies
Digital
Media Sales
Print
Publications

Expanding Your Print Publication with a Digital Edition

Create the best experience for readers, greater opportunities for advertisers, and a platform for sharing the most current information. Read More...

By Jessica Price | July 17, 2020

Communication Strategies
Company Culture
Digital

Tips, Tricks, Teams

If you're in need of a great tool to keep your staff connected, give Teams a go. Read More...

By Amy Laporte | June 15, 2020

Communication Strategies
Digital

Tips for Conducting Virtual Job Interviews

While the prep for a virtual job interview is similar to that of an in-person interview, there are a few key differences. Read More...

By Jessica Price | June 15, 2020

Communication Strategies
Digital
Media Sales

5 Ways Podcasts Can Empower Your Association

Popular and profitable, the power of podcasts is undeniable. Read More...

By Rachel Markey | June 14, 2020

Communication Strategies
Digital
Print
Revenue Strategies

How to Be Heard in the Marketplace

At YGS, our goal is to be a trusted advisor for your top priorities, not just during this challenging time, but well into the future. Read More...

By Stephen Kodrich | June 7, 2020

Communication Strategies
Digital
Media Sales
Publications
Revenue Strategies

Publication Promotion Videos Can Boost Readership and Nondues Revenue

Publication promotion videos are the perfect opportunity to capitalize on already compelling magazine content. Read More...

By Craig Lauer | May 26, 2020

Communication Strategies
Digital

4 Tips for Creating Online Course Content

When laying the groundwork for online courses, content is king. Read More...

By Rachel Markey | May 17, 2020

Communication Strategies
Company Culture
Digital

Keeping Employees Engaged While Working Remotely

With several months of remote work under our belts and no definitive end in sight, employees may need a lift. Here are some great tips to keep them engaged and motivated. Read More...

By Ashley Reid | May 17, 2020

Communication Strategies
Digital

Are Your Email Messages CAN-SPAM Compliant?

Email marketing campaigns can be extremely effective, but there are rules to sending these communications. Read More...

By Ashley Reid | May 3, 2020

Communication Strategies
Digital
Events

There’s Never Been a Better Time to Educate

There has never been a better time to educate your members and further position your association as an invaluable asset Read More...

By Ashley Reid | April 26, 2020

Digital

How to Hold a Virtual Fly-In

With many states under stay-at-home orders, a visit to D.C. is no longer an option. But that doesn’t mean you can’t reach your representatives. Read More...

By Ashley Reid | April 19, 2020

Company Culture
Digital

Social Distancing, Innovative Connecting

A letter by By Karen Cygal, Worldwide ERC Senior Vice President, Product Development, first appearing in Mobility magazine. Read More...

By The YGS Group | April 19, 2020

Communication Strategies
Digital

Use a CMS to Deliver the Right Message to Your Audiences

Adding a CMS to your communications platform will ensure your ability to remain connected and deliver the right message to the groups you serve. Read More...

By John White | April 16, 2020

Communication Strategies
Digital

Using Social Media to Fight the Good Fight

It is imperative that you use all the tools at your disposal to let policymakers know about the challenges you’re facing. Read More...

By Ashley Reid | April 10, 2020

Digital
Events
Revenue Strategies

Retain Revenue and Relationships When Event Plans Change

If you're looking at converting a show to a virtual event or must cancel altogether, this video shares useful tips. Read More...

By Carmen Lamb | April 10, 2020

Digital
Events
Revenue Strategies

Association Revenue Strategy During COVID-19 Pandemic

Every organization is feeling the impact of COVID-19. Associations are no different. Read More...

By Jessica Price | March 30, 2020