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Introducing YGS ClicBook

For many years, YGS delivered a digital version of our clients’ publications through a partnership with an external vendor—no more! Say hello to our very own digital flipbook solution: ClicBook. Read More...
By Sam Hoffmeister | July 27, 2021

A Publication Is Still an Essential Member Benefit

The value of an association’s publication is measured by more than direct advertising revenue; it is also a tangible and substantial member benefit with dividends that ripple throughout the association. Read More...
By Jessica Price | June 29, 2021

Key Considerations for a Better Booth Experience

As in-person events return to the association world, exhibitors have plenty to think about when designing a booth experience. Here are five factors that could greatly influence their success at the next big show. Read More...
By Laura Gaenzle | June 29, 2021

YGS Speaks at ASAE’s Marketing, Membership & Communications Conference

Craig Lauer, YGS director of content strategy, and Sam Hoffmeister, senior managing editor, shared insights on how to maximize the value of your content with association executives and experts during a 45-minute solutions chat. In this post, we share excerpts from our conversation and invite you to follow up with any questions or comments at content@theygsgroup.com.  […] Read More...
By The YGS Group | June 15, 2021

Keep Connections Going

Let’s face it: We’ve all learned much more than we ever cared to learn about virtual event and video conferencing platforms over the past 12–15 months. Not all that we’ve experienced during that span of time has been for naught, though. Virtual events have given meeting planners the benefit of transitioning attendees from a general […] Read More...
By The YGS Group | May 17, 2021

4 Surefire Ways to Understand Your Members’ Needs

Understanding exactly what your members need is key to building a strong membership. These four methods will help you gain greater knowledge about your people and how to better engage them. Read More...
By Sam Hoffmeister | April 20, 2021

Lifetime Membership Boosts Revenue Beyond Dues

When it comes to welcoming new members to your association, it can be easy to focus on getting that first dues payment. But a smarter way to think about it is to consider the value over the entire lifetime of membership. This metric is called lifetime value (LTV). How to Calculate Lifetime Value The traditional […] Read More...
By The YGS Group | April 6, 2021

EXCEL Award Win Inspires Us to Think Bigger and Bolder

NAESP and Crayola have collaborated for nine years to support art-infused education through the Champion Creatively Alive Children Grant. The grant program provided funding annually to 20 schools so they could implement an innovative program that would increase arts integration across multiple subjects and teach children the four Cs: communication, collaboration, critical thinking, and creativity. […] Read More...
By Charity Fox | March 25, 2021

Create a Learning Culture

If you genuinely believe that people are your greatest asset, resolve to make 2021 the year you invest in the development of your team. Read More...
By The YGS Group | February 23, 2021

New Year, New Event Planning Strategies

It’s not likely large gatherings of people will take place anytime soon, but 2021 events must be planned and budgeted. So, what should you do? Read More...
By Rachel Markey | January 26, 2021

Guidance on Political Discourse in the Workplace

When opposing political views come together in the workplace, there is great potential for disruption and negativity. Here is some guidance on how your association can tackle this issue. Read More...
By Yvonne DeSalle | November 3, 2020
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