Association Publication Trends for 2022

• Digital
• Featured
• Marketing

Erickson Living Discovers the Advantage of YGS Total Solutions

By The YGS Group

As the senior living market grew, so did Erickson Living’s desire to empower its community marketers to make their own materials—ones that would be seamlessly customizable yet always on brand. Through a lot of careful planning, hard work, and ingenuity, YGS became the vendor partner that made that wish a reality.

• Content
• Digital

5 Often-Forgotten SEO Tips

By The YGS Group

Are you looking to optimize your SEO? It can be done without having to dig into the metadata. Here are five ways to do so.

• Digital
• Featured
• Marketing

MAP: 10 Marketing Automation Questions Answered

By Sam Hoffmeister

Marketing automation is a tool for managing multichannel marketing, and it's becoming exponentially more prominent in today’s fast-paced marketing world.

• Digital
• Marketing
• Sales

Digital Ad Strategies Aimed at Reaching Consumers in 2018

By The YGS Group

How do businesses connect consumers and clients in a way that actually reaches their intended viewers, without scaring off business?

• Digital

Net Neutrality Explained

By Sam Hoffmeister

Lately, conversations around net neutrality have wiggled themselves back into focus, sparking debate on the implications of amendments to current law.

• Digital
• Marketing
• Printing

Efficiencies in Marketing, Print Automation

By Sam Hoffmeister

“Print is dying.” That’s something we’ve been getting used to hearing alongside the proliferation of digital information retrieval. But print isn't dying; it’s adapting.

• Digital

Beyond the Goggles and Games

By Ashley Reid

Beyond the goggles and games, what is there to know about virtual reality (VR) and augmented reality (AR) that applies to business?

• Digital

To App or Not to App: Mobile Sites vs. Apps

By The YGS Group

It’s time to go mobile! But is it time to splurge for that app your business has been dreaming up? While mobile apps are trendy, they may not be what’s best for your users.

• Association Connect
• Digital
• Featured
• Publications

Association Publication Trends for 2022

By Rachel Markey

Exploring 2022’s new and continuing trends in association publications and how associations can maximize their reach and the quality of their content in the new year.

• Association Connect
• Featured
• Print

YGS Responds to the Global Paper Shortage

By Mark Ploucha

YGS continues to serve its valued client partners with creative solutions for addressing the global paper supply shortage.

• Association Connect
• Featured
• Publications

The Results Are in: YGS Pubs Are EXCEL-lent

By Ashley Reid

In recognition of their dedication to publication quality and excellence, YGS and its association partners received four AM&P EXCEL awards at a ceremony on June 16.

• Association Connect
• Communication Strategies
• Featured

YGS Speaks at ASAE’s Marketing, Membership & Communications Conference

By The YGS Group

Craig Lauer, YGS director of content strategy, and Sam Hoffmeister, senior managing editor, shared insights on how to maximize the value of your content with association executives and experts during a 45-minute solutions chat. In this post, we share excerpts from our conversation and invite you to follow up with any questions or comments at [email protected].  […]

• Association Connect
• Communication Strategies
• Digital
• Featured

Avoiding 7 Pitfalls of Social Media Marketing

By Rachel Markey

Knee-deep in social media setbacks? Here’s some advice on how your association can address, learn from, and avoid common issues.

• Association Connect
• Communication Strategies
• Digital
• Featured

Messaging Platforms Are Essential for Effective Content Marketing

By Sam Hoffmeister

Implementing a thoughtful, strategic messaging platform is paramount to reinforcing your value and engaging your audience in a way that makes them listen.

• Association Connect
• Communication Strategies
• Digital
• Featured
• Revenue Strategies

4 Surefire Ways to Understand Your Members’ Needs

By Sam Hoffmeister

Understanding exactly what your members need is key to building a strong membership. These four methods will help you gain greater knowledge about your people and how to better engage them.

• Association Connect
• Communication Strategies
• Digital
• Featured
• Revenue Strategies

Maximizing Membership Marketing ROI Starts With Digital

By Shirley Kehr-Smeltzer

Now is the time to invest in affordable membership marketing.

• Association Connect
• Featured
• Print
• Publications

The Print Terms You Need to Know

By Jessica Price

By becoming more familiar with print terminology, you can better understand your options and communicate your needs.

• Association Connect
• Communication Strategies
• Featured

Focus Groups Can Offer a Window Into Your Association’s Future

By Craig Lauer

Planned discussions, when done right, result in honest feedback that helps shape and improve your efforts.

• Association Connect
• Communication Strategies
• Featured
• Revenue Strategies

5 Must-Knows for Marketing Follow-Up

By Rachel Markey

Follow-up is crucial to your marketing campaign, but a fine line exists between being effective and annoying.

• Association Connect
• Communication Strategies
• Company Culture
• Featured

Making the Most of Cancelled Projects

By Sam Hoffmeister

That project you’ve been working has been scrapped? It doesn’t have to be a total loss and can actually work to your advantage.

• Association Connect
• Company Culture
• Featured

Boomerang Employees: How to Win Back Your Best Former Associates

By Jessica Price

Rehiring former employees is becoming more common. Find out how and why you should welcome these “boomerang” employees back to your organization.

• Association Connect
• Featured
• Revenue Strategies

What You Need to Know About Lead Generation Right Now

By Emmanuel Tsogas

Lead generation is an important part of the sales funnel. Without it, you wouldn’t be able to make an initial connection with prospective clients.

• Association Connect
• Events
• Featured
• Revenue Strategies

Expand Your Virtual Event Revenue—Before and After the Event

By The YGS Group

Help expand the monetization of your online event with this list of potential virtual sponsorships.

• Association Connect
• Communication Strategies
• Featured

The Power of Video to Get Your Message Out

By Craig Lauer

Video expresses the emotional side of your story, in some key ways better than any other format.

• Association Connect
• Digital
• Featured
• Media Sales

Retargeting Pixels: What Are They and How Do They Work?

By Rachel Rohrbaugh

Retargeting is an effective way to promote your association’s offerings and gain non-dues revenue.

• Featured
• Printing
• Uncategorized
• YGS News

Meet Mark Ploucha, VP of Production Solutions

By The YGS Group

With well over 25 years of experience in the print world, Mark has seen a whole revolution of predigital printing.

• Featured
• YGS News

Brad Altman Retires as President, Passes Torch to Jack Davidson

By The YGS Group

With a strong foundation for new possibilities, YGS enters its next exciting chapter.

• Featured
• YGS News

Discover the New YGS Website: Personalization, Engagement, Results

By Sam Hoffmeister

The new YGS website offers our clients—and potential clients—a seamless experience that combines customized navigation, compelling communication, and thoughtful design to smoothly guide the user through every menu and page. When we took on the task of building a revamped website, our goal was to not only update the look and feel, but also to […]

• Featured
• YGS News

YGS Launches FIRST Values Award Program

By The YGS Group

Recently, we launched our FIRST Values Award program, which recognizes up to one recipient each quarter for their outstanding contributions to the YGS culture of flexibility, integrity, responsibility, service, and trust. More than just words, our FIRST Values inform our choices, both internally and with our clients. We live them every day in everything we […]

• Featured
• YGS News

And the 2019 AM&P Emerging Leader Award Goes to …

By The YGS Group

Senior Managing Editor Ashley Reid has been honored with an Association Media & Publishing (AM&P) Emerging Leader Award.

• Featured
• YGS News

And the 2019 AM&P Emerging Leader Award Goes to …

By The YGS Group

• Career
• Featured
• YGS News

Together We Grow

By Ashley Reid

When Yvonne DeSalle, vice president, associate engagement and talent development, first joined The YGS Group, the company mainly relied upon recruiters and temp agencies to find appropriately skilled individuals to fulfill its labor needs.

• YGS News

Meet Our Forty Under 40 Honoree: Erica Reed

By The YGS Group

Senior Managing Editor Erica Reed was recently named a Forty Under 40 honoree by the Central Penn Business Journal.

• Design
• Events
• YGS News

EXCEL Awards: Anatomy of a Gold-Winning Entry

By Erica Reed

AM&P's EXCEL Awards recognize excellence and leadership in nonprofit association media, publishing, marketing, and communications. Gaining a Gold is our Holy Grail.

• Career
• YGS News

Finding Out What It Takes to Work in the Industry

By The YGS Group

This post was written by Sara Mooney, an English teacher at Susquehannock High School who participates in YCAL's Educator in the Workplace program.

• Events
• Marketing

Conference Advice: Maximizing Your Booth Presence

By Sam Hoffmeister

Conference season can be a combination of exciting, arduous and expensive. Be prepared to get the best return and leave a lasting impression.

• Customer Service
• Marketing
• Printing

Big Ideas in Printing, Personalized Marketing

By Erica Reed

Let’s face it, we live in a digital world, and that has spoiled us when it comes to personalized options. That's exactly what keeps YGS busy 24/7.

• Events
• Marketing

Cheers to TEI's Midyear Conference!

By The YGS Group

• Events
• Marketing

Cheers to TEI’s Midyear Conference!

By The YGS Group

As part of a strategic rebrand for the Tax Executives Institute (TEI), YGS captured man-on-the-street footage and member testimonials at its Midyear Conference.

• YGS News

Greetings from Central PA: 12 Last-Minute Gift Ideas

By Erica Reed

The pressure’s on: Time is running out to find a thoughtful gift for your most beloved people! Here are a few of our favorite local gifts.

• Customer Service
• Printing

YGS Customer Service: It's All Gravy

By Sam Hoffmeister

• Customer Service
• Printing

YGS Customer Service: It’s All Gravy

By Sam Hoffmeister

During the five-day Thanksgiving weekend, our print operations run like any other week. Learn how we move projects to production while you're at home eating turkey.

• Career
• YGS News

Thaddeus Stevens Students Get a Glimpse of Work Life at YGS

By Sam Hoffmeister

We opened our doors to students from Thaddeus Stevens College of Technology to connect with the community and prepare the next generation of employment.

• Content

11 Ghoulish Grammatical Errors That Give Us Terrors

By Erica Reed

Not everyone is a writer or editor, but we all have to string a few sentences together from time to time. Here we offer some grammar boo-boos that make us want to scream.

• Design

Reflections From the YGS Design Team

By Sam Hoffmeister

Our art directors work from simple concepts to realize visual solutions. But each designer has a unique thought process, and they have shared that with us.

• Career
• YGS News

Apprentice Spotlight: Abigail Martin

By Erica Reed

As part of our budding apprenticeship program, Abigail Martin kicked off her three years at YGS as a mail list processor in our Client Services department.

• YGS News

The Positioning Power of Agency Accolades

By Erica Reed

Award recognition provides instant credibility, helping you win new business and reassuring current clients that they have chosen the right partner.

• Content
• Events
• YGS News

YGS as a Content Leader at the MM&C Conference

By Ashley Reid

Content can be a tricky thing for nonprofit organizations. YGS weighs in on how to optimize digital content strategies for revenue at the MM&C conference.

• Content
• Events
• YGS News

YGS as a Content Leader at the MM&C Conference

By Ashley Reid

• Career
• YGS News

Fostering Future Talent With Apprenticeships

By Erica Reed

Do you know your employer brand? Does it accurately portray your company in the career marketplace? Is it maximizing your ability to recruit talented individuals?

• Content
• Marketing
• Printing

Print, Forestry, and the Impact of Paper

By Ashley Reid

As you’re contemplating the use of print—not as a one or the other solution, but as an ingredient in a strategically directed content plan—let’s look at a few facts.

• Customer Service

The Key to Creating an Optimal Client Experience

By The YGS Group

Hear from our account director about the unique role of account management at YGS, as well as the nuances of great account management.

• Sales

Motivating Your Sales Team

By Sam Hoffmeister

True leaders are always looking for new ways to motivate their teams. Whether a local pizza shop or a Fortune 500 company, businesses thrive when everybody is on board.

• Career
• Marketing

What Do You Wish You Knew Before Entering Marketing?

By Sam Hoffmeister

Entering the marketing world—like any new career field—is exciting, but can also be daunting. YGS' marketing leaders offer advice for making the transition.

• Design
• Marketing
• Printing

Specialty Graphics: Representing Your Brand in a Big Way

By Sam Hoffmeister

Branding and marketing successfully for business can be a large task, and the YGS Group’s Specialty Graphics production department takes that literally.