Digital – The YGS Group

Association Publication Trends for 2022

Exploring 2022’s new and continuing trends in association publications and how associations can maximize their reach and the quality of their content in the new year.

Introducing YGS ClicBook

For many years, YGS delivered a digital version of our clients’ publications through a partnership with an external vendor—no more! Say hello to our very own digital flipbook solution: ClicBook.

Avoiding 7 Pitfalls of Social Media Marketing

Knee-deep in social media setbacks? Here’s some advice on how your association can address, learn from, and avoid common issues.

Messaging Platforms Are Essential for Effective Content Marketing

Implementing a thoughtful, strategic messaging platform is paramount to reinforcing your value and engaging your audience in a way that makes them listen.

4 Surefire Ways to Understand Your Members’ Needs

Understanding exactly what your members need is key to building a strong membership. These four methods will help you gain greater knowledge about your people and how to better engage them.

5 Metrics to Watch During Your Next Membership Marketing Campaign

Learn from the results and make adjustments as you go along. Then apply your learnings to the next marketing effort.

Maximizing Membership Marketing ROI Starts With Digital

Now is the time to invest in affordable membership marketing.

New Year, New Event Planning Strategies

It’s not likely large gatherings of people will take place anytime soon, but 2021 events must be planned and budgeted. So, what should you do?

Data Segmentation: Organizing Information to Better Serve Members

Take your membership initiatives to the next level by segmenting, or categorizing, data about your members.

Gain More Time by Using Association Management Software

Struggling with multiple spreadsheets and email lists? It’s probably time to consider association management software.

Blog Best Practices

Publishing blogs on your website is a great way to improve your organic SEO and connect with readers. But is it as easy as it seems?

A Quick Guide to Getting Started with Video Voiceovers

Adding video to your marketing strategy can of course prove effective, but have you considered voiceovers to bolster your video messaging? A human voice can go a long way toward improving audience engagement.

Retargeting Pixels: What Are They and How Do They Work?

Retargeting is an effective way to promote your association’s offerings and gain non-dues revenue.

Is Your Site Built With Drupal? Get Info You Need to Know!

Learn what Drupal 7’s “end-of-life” means for associations—and how you can prepare.

Expanding Your Print Publication with a Digital Edition

Create the best experience for readers, greater opportunities for advertisers, and a platform for sharing the most current information.

Tips, Tricks, Teams

If you’re in need of a great tool to keep your staff connected, give Teams a go.

Tips for Conducting Virtual Job Interviews

While the prep for a virtual job interview is similar to that of an in-person interview, there are a few key differences.

5 Ways Podcasts Can Empower Your Association

Popular and profitable, the power of podcasts is undeniable.

How to Be Heard in the Marketplace

At YGS, our goal is to be a trusted advisor for your top priorities, not just during this challenging time, but well into the future.

Publication Promotion Videos Can Boost Readership and Nondues Revenue

Publication promotion videos are the perfect opportunity to capitalize on already compelling magazine content.

4 Tips for Creating Online Course Content

When laying the groundwork for online courses, content is king.

Keeping Employees Engaged While Working Remotely

With several months of remote work under our belts and no definitive end in sight, employees may need a lift. Here are some great tips to keep them engaged and motivated.