- Just Some of Our
New Partnership. New Design. New Revenue Opportunities.
FAA was looking to create a unique, more engaging experience for readers of their magazine. YGS’ redesign debuted last fall and instantly resonated with members. As a Total Solutions partner to FAA, YGS sells print and digital advertising across FAA’s properties and also designs and copyedits the reimagined magazine.
TO ATTRACT ELIGIBLE WASHINGTON public school employees to enroll with Davis Vision as their vision care provider during a brief open- enrollment period, YGS created a precisely focused multitouch marketing campaign—Improve Your Eye Care IQ—and deployed it across social media, targeted eblasts, an online video, mobile billboards, and the web.
Full-Circle Solutions for FPA
WHEN THE FLEXIBLE PACKAGING Association (FPA) came to us to build a brand-new publication, we were more than up for the challenge. From the initial magazine architecture and naming to design concepting, content development, media sales, printing, promotion, and distribution, YGS handled the project every step of the way—providing a seamless experience for the client. […]
A Strong, Rewarding Accolade Program
We launched several award programs for PEOPLE, such as the Beauty Awards, and revamped its overall accolade licensing strategy.
A Better Vendor for Better Results
YGS created ecommerce storefronts and marketing materials that helped multiply Adweek’s revenue.
Investing Our Licensing Expertise
IBD’s Best Online Brokers award program needed a new strategic partner. In addition to creating compelling collateral, YGS developed an ecommerce storefront where users can purchase awards, logo and video licensing, reprints, and eprints.
Engineering a Storefront for Higher Revenues
ENR’s top lists, such as the Top 500 Design Firms, are the most notable in engineering, and YGS helps them drive revenue. We also developed a custom online storefront for ENR that offers logo licensing, awards, reprints, eprints, and signage.
An Executive Decision to Make a Big Impact
YGS designs and prints retractable banners, elevator clings, a backdrop for attendee photos, column wraps, and other signage to command attention at several major TEI conferences.
Total Principal Strategy
For NASSP, we produce Principal Leadership magazine in its entirety—content, media sales, design, printing, and distribution. That’s in addition to managing the exhibit and sponsorship program for the National Principals Conference.
Something’s Brewing in Chocolatetown
To provide Hershey’s internal staff with a cool, rejuvenating coffee bar, we designed, produced, and installed the interior of the new Factory Grounds café. YGS also created collateral to support the café’s launch and upcoming events.
Next Stop: Strategic Engagement
From ad sales, content development, and design through printing and fulfillment, we produce three publications for ABA: a bimonthly magazine; an annual membership directory; and a show daily distributed at ABA’s Marketplace.
Owning the Booth Space
To engage salespeople at a health care event, we designed and printed materials for an Aetna-branded booth. Using “Own it” as the campaign, we created a tower of branded cubes, a giant pin drop, and an interactive tablet game.
An Astounding Enchaînement
From strategy and design through printing and fulfillment, we helped The Perform Group to promote its A Business Duet online storefront, which features value-priced student apparel.
Redefining a 70-Year-Old Brand
We fully rebranded TEI by redesigning its logo, creating a brand guide, and launching the new brand at TEI’s Annual Conference.
A Campaign for the Building PROs
We created several Wolf-branded direct mail pieces to help Wolf Home Products reduce the need to call certified and trained contractors—or “preferred vendors”—to recertify their Wolf PRO status every year.
Eventful Educator Engagement
TESOL looked to YGS to create several eye-catching pieces to promote the ever-popular TESOL 2020 conference in Denver.
Crystal Clear Strategy
YGS worked with WEF to create a full campaign strategy and materials, driving home “The Value of Water.”
Access Granted, Membership Boosted
YGS engaged TEI members with an extensive membership campaign to not only boost membership, but also emphasize the importance of staying a member.
A Storefront, MAPped
YGS provided Erickson Living’s 20-plus retirement community representatives with the Erickson Branded Solutions storefront showcasing over 700 available products—with more to come.
Thoughtful, Resourceful Campaigns
WEF needed to highlight a couple of its water and wastewater management and recovery resource guides. YGS came through in a big way.