Exploring 2022’s new and continuing trends in association publications and how associations can maximize their reach and the quality of their content in the new year.
Category Archives: Publications
Introducing YGS ClicBook
For many years, YGS delivered a digital version of our clients’ publications through a partnership with an external vendor—no more! Say hello to our very own digital flipbook solution: ClicBook.
A Publication Is Still an Essential Member Benefit
The value of an association’s publication is measured by more than direct advertising revenue; it is also a tangible and substantial member benefit with dividends that ripple throughout the association.
The Results Are in: YGS Pubs Are EXCEL-lent
In recognition of their dedication to publication quality and excellence, YGS and its association partners received four AM&P EXCEL awards at a ceremony on June 16.
EXCEL Award Win Inspires Us to Think Bigger and Bolder
NAESP and Crayola have collaborated for nine years to support art-infused education through the Champion Creatively Alive Children Grant. The grant program provided funding annually to 20 schools so they could implement an innovative program that would increase arts integration across multiple subjects and teach children the four Cs: communication, collaboration, critical thinking, and creativity. […]
The Print Terms You Need to Know
By becoming more familiar with print terminology, you can better understand your options and communicate your needs.
Planning Content in Ever-Changing Times
For many associations, the fall season means it’s time to plan content for the coming year. But how do you plan content several months in advance when the state of the world is changing so rapidly? Here are five helpful tips.
More Than Just Award-Winning Design
YGS Senior Art Director Mike Vucic knows what it takes to create unique, stunning designs that not only exceed client expectations but also win awards. The latest example: a 2020 Charlie Award for Best Redesign, presented by the Florida Magazine Association, for the Florida Apartment Association’s (FAA) Multifamily Florida magazine. In just a few months, […]
The Power and Profit of Sponsored Content
Increasingly, associations are enhancing revenue by offering sponsored content within their magazines and other content platforms.
Excellence by (Re)Design
Now may be the time to revisit your content and design so your publication stays relevant, fresh, and engaging to readers and advertisers.
Expanding Your Print Publication with a Digital Edition
Create the best experience for readers, greater opportunities for advertisers, and a platform for sharing the most current information.
Publication Promotion Videos Can Boost Readership and Nondues Revenue
Publication promotion videos are the perfect opportunity to capitalize on already compelling magazine content.
Reducing Print Publication Frequency Can Be Costly
A number of our advertisers recognize the need to maintain their market and brand presence to be best positioned for recovery.
Building a Brand-New Magazine (During a Pandemic)
Collaboration between teams made it possible to launch an entirely new magazine during the pandemic.
Deliver Sought-After Stability to Your Members
At a time like this, receiving a favorite publication in the mail renders a
coveted semblance of normalcy.
See YGS Production in Action
Discover how we’re here to help you connect with your audiences through safe and compelling print materials.
COVID-19 Not Transmitted Through Print Materials
Both the CDC and WHO have indicated that the risk of contracting COVID-19 through the mail is extremely low.