Best WORK

FAA was looking to create a unique, more engaging experience for readers of their magazine. YGS’ redesign debuted last fall and instantly resonated with members. As a Total Solutions partner to FAA, YGS sells print and digital advertising across FAA’s properties and also designs and copyedits the reimagined magazine.

TO ATTRACT ELIGIBLE WASHINGTON public school employees to enroll with Davis Vision as their vision care provider during a brief open- enrollment period, YGS created a precisely focused multitouch marketing campaign—Improve Your Eye Care IQ—and deployed it across social media, targeted eblasts, an online video, mobile billboards, and the web.

 WHEN THE FLEXIBLE PACKAGING Association (FPA) came to us to build a brand-new publication, we were more than up for the challenge. From the initial magazine architecture and naming to design concepting, content development, media sales, printing, promotion, and distribution, YGS handled the project every step of the way—providing a seamless experience for the client.  […]

We launched several award programs for PEOPLE, such as the Beauty Awards, and revamped its overall accolade licensing strategy.

YGS created ecommerce storefronts and marketing materials that helped multiply Adweek’s revenue.

IBD’s Best Online Brokers award program needed a new strategic partner. In addition to creating compelling collateral, YGS developed an ecommerce storefront where users can purchase awards, logo and video licensing, reprints, and eprints.

ENR’s top lists, such as the Top 500 Design Firms, are the most notable in engineering, and YGS helps them drive revenue. We also developed a custom online storefront for ENR that offers logo licensing, awards, reprints, eprints, and signage.

YGS designs and prints retractable banners, elevator clings, a backdrop for attendee photos, column wraps, and other signage to command attention at several major TEI conferences.

For NASSP, we produce Principal Leadership magazine in its entirety—content, media sales, design, printing, and distribution. That’s in addition to managing the exhibit and sponsorship program for the National Principals Conference.

To provide Hershey’s internal staff with a cool, rejuvenating coffee bar, we designed, produced, and installed the interior of the new Factory Grounds café. YGS also created collateral to support the café’s launch and upcoming events.

From ad sales, content development, and design through printing and fulfillment, we produce three publications for ABA: a bimonthly magazine; an annual membership directory; and a show daily distributed at ABA’s Marketplace.

To engage salespeople at a health care event, we designed and printed materials for an Aetna-branded booth. Using “Own it” as the campaign, we created a tower of branded cubes, a giant pin drop, and an interactive tablet game.

From strategy and design through printing and fulfillment, we helped The Perform Group to promote its A Business Duet online storefront, which features value-priced student apparel.

We fully rebranded TEI by redesigning its logo, creating a brand guide, and launching the new brand at TEI’s Annual Conference.

We created several Wolf-branded direct mail pieces to help Wolf Home Products reduce the need to call certified and trained contractors—or “preferred vendors”—to recertify their Wolf PRO status every year.

TESOL looked to YGS to create several eye-catching pieces to promote the ever-popular TESOL 2020 conference in Denver.

YGS worked with WEF to create a full campaign strategy and materials, driving home “The Value of Water.”

YGS engaged TEI members with an extensive membership campaign to not only boost membership, but also emphasize the importance of staying a member.

YGS provided Erickson Living’s 20-plus retirement community representatives with the Erickson Branded Solutions storefront showcasing over 700 available products—with more to come.

WEF needed to highlight a couple of its water and wastewater management and recovery resource guides. YGS came through in a big way.

In conjunction with Hershey’s launch of its new S’mores experience, we designed and printed signage and a large-format window graphic, as well as created social media posts and a digital screen describing the product to support the oh-so-sweet launch.