Media Sales – The YGS Group

Why You Should Use a Single Team for Ad Sales and Event Sales

When it comes to ad and event sales, having a single media and events sales team managing both can be a key factor in your success.

Retargeting is an effective way to promote your association’s offerings and gain non-dues revenue.

Increasingly, associations are enhancing revenue by offering sponsored content within their magazines and other content platforms.

Create the best experience for readers, greater opportunities for advertisers, and a platform for sharing the most current information.

Popular and profitable, the power of podcasts is undeniable.

Publication promotion videos are the perfect opportunity to capitalize on already compelling magazine content.

A number of our advertisers recognize the need to maintain their market and brand presence to be best positioned for recovery.

Collaboration between teams made it possible to launch an entirely new magazine during the pandemic.

For example, encourage advertisers to adjust their messaging instead of pulling an ad.

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