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Key Considerations for a Better Booth Experience

As in-person events come back into the fold, exhibitors have plenty to think about when designing a booth experience. Here are five factors that could greatly influence your exhibit’s success at the next big show. According to Trade Show News Network, event attendees spend an average of 8.3 hours visiting all the booths and displays at […] Read More...
By Laura Gaenzle | June 30, 2021

Content Marketing 101

You know the feeling—you’re watching a YouTube video when suddenly you’re interrupted by an ad for a product that you would never have any use for. Now, say the video you’re watching is a tutorial, something you can learn from. You’re likely engaged with that content and eager to see more. Maybe you’ll even share […] Read More...
By Jessica Price | June 3, 2021
content marketing

What You Need to Know About Lead Generation Right Now

Distilled to its truest form, lead generation encapsulates all activities related to identifying and cultivating potential clients. It allows companies to develop a continuous sales pipeline and establish relationships with organizations or individuals who will, ideally, purchase your product or service. The growth and success of a business or its campaigns relies on its ability […] Read More...
By Emmanuel Tsogas | June 3, 2021

Farewell, Fragmentation. Hello, Integrated Marketing!

It’s not just another catchphrase: Integrated marketing is a strategic communications approach that brings consistency and coherence to the complexity of creating and delivering valuable messages to your target audience. By definition, integrated marketing refers to the process of aligning and coordinating a marketing organization to deliver a consistent, seamless, customer-centric content experience across all channels. And […] Read More...
By Rachel Markey | June 3, 2021
integrated marketing

5 Must-Knows for Marketing Follow-Up

As in personal endeavors, in business strong relationships develop over time and across multiple interactions. Whether your organization is reaching out to current or former customers, or exploring new leads, following up a marketing campaign with outreach is crucial to your organization’s success. That said, there are so many things that can go wrong in […] Read More...
By Rachel Markey | June 2, 2021
marketing follow-up

Pros & Cons of Using Stock Photos in Your Marketing

mages enhance marketing efforts, and stock photos are widely attainable to license for creative use. They have been around for almost 100 years and are now available all over the internet. According to Shutterstock, some of the most popular stock photos include people, travel destinations, animals, and food. While there’s nothing wrong with integrating stock […] Read More...
By Rachel Markey | June 2, 2021
stock photography

Putting Others FIRST

At YGS, we firmly believe that service to our community and staying true to our principles are of the utmost importance. We begin every company meeting by reaffirming our “FIRST” values—Flexibility, Integrity, Responsibility, Service, and Trust—and every employee makes a strong effort to embody those values daily. On March 3, (during what we’ve come to […] Read More...
By Ashley Reid | June 2, 2021
Philanthropic Work

The YGS Group Upgrades Digital Operations with HP Indigo 12000HD Press and Site Flow

We are thrilled to have the new HP Indigo 12000 HD press at our York facility. And HP has been a tremendous partner to us by promoting this newest printing upgrade through the press release included below. We hope you enjoy reading it! ____________________________________________________________ The YGS Group, a full-service communications company specializing in commercial printing, […] Read More...
By The YGS Group | June 2, 2021
HP Indigo 12000HD Press and Site Flow

Blog Best Practices

Without understanding how your blog fits into the bigger picture of your marketing efforts, or without knowledge of the more granular techniques that make a blog successful, you could risk wasting a lot of time on something that will not provide much ROI. Let’s explore the reasons why blogs have risen in popularity among professional […] Read More...
By Jessica Price | June 2, 2021
blog best practices

The Print Terms You Need to Know

When it comes to print terminology, there are a lot of words to know. So many, in fact, that you likely don’t need to know all of them in order to make informed decisions about printing techniques for your association’s magazine or other printed materials. Here are some of the key terms to know, and […] Read More...
By Jessica Price | June 2, 2021
Print terms

YGS Achieves G7 Certification

YGS achieved G7 certification through Idealliance, bringing brand color consistency and validation across multiple printing platforms and processes. Because color plays such a critical role in design and printing, YGS customers can always be confident that colors will be reproduced perfectly on every project. YGS understands the significance of the G7 certification as a key milestone toward delivering […] Read More...
By The YGS Group | June 2, 2021
G7 certification for printers

Tactful Blogging: Implementing Keywords and SEO for Engagement and Conversion

Cranking out content that seems intuitively relevant won’t yield the results you’d get from taking a more strategic approach to your content marketing plan. Let’s explore some of the techniques to use when building your blog topic calendar. CHOOSING YOUR TOOLS Ideally, you’ll want to use a combination of several tools when conducting keyword research and choosing […] Read More...
By The YGS Group | June 2, 2021

Messaging Platforms Are Essential for Effective Content Marketing

Your organization’s messaging must be consistent, align with your brand, and represent your purpose with clear, compelling language—especially as it pertains to your content marketing strategy. To ensure that all of these objectives are met, you’re going to need a messaging platform. STAY TRUE TO YOUR MISSION Although using a messaging platform is encouraged for your […] Read More...
By Sam Hoffmeister | June 2, 2021
Messaging Platforms Are Essential for Effective Content Marketing

Avoiding 7 Pitfalls of Social Media Marketing

Social media is a valuable and necessary marketing tool for organizations. In fact, it’s one of the best ways to increase awareness and connect with your audience. It can also help you generate leads and a loyal audience—if you do it right. To help set your organization up for social media success, we’re identifying some […] Read More...
By Rachel Markey | June 2, 2021
Social Media Marketing
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