Your members need content they can’t get anywhere else
(or they’ll go somewhere else to get it)
Working as an extension of your team, our content strategists, writers, and editors help you deliver what members require, all while offering revenue-generating advertising and sponsorship opportunities.
Whether you need a fresh content strategy, new copy, or new member engagement tactics, YGS Association Content Solutions will serve as your true partner.
Content Strategy
Through deep discovery and partnership, we help you connect all the pieces to extend your content’s value, increasing its impact to better serve members and increase ROI.
- Content recommendations
- Content audits
- Member surveys
- Focus groups
Newsletters
Your members are looking for ongoing, original content they can’t get anywhere else. Newsletters fill the gaps between magazine issues and offer advertising opportunities.
- Creation & strategy
- Editorial management
- Writing
- Editing & copyediting
Publications
& News Sites
Reimagining, optimizing, writing, and managing member-focused magazines and news sites are at the core of who we are.
- Creation & strategy
- Editorial management
- Writing
- Editing & copyediting
Social Media & Blogs
We can help to define an impactful strategy and oversee all aspects of your social media and blog, or write or post to supplement your needs.
- Strategy planning
- Profile creation and branding
- Content creation
- Content management
Messaging Platforms
& Editorial Guidelines
There’s no better way to align your message among stakeholders—across all platforms and communications, to all audiences.
- Editorial consistency & clarity
- Content alignment
- Editorial voice guidelines
Podcasts & Videos
If you think they are too expensive or difficult to produce, we can show you a new approach. And we’ll explore ways to make them generate revenue.
- Publication podcasts
- Thought leadership podcasts
- Explainer videos
- Testimonial and promotional videos
Online Communities
Lack of engagement is a primary reason members leave. An online community connects members when they need it most (and lets you hear what members are saying).
- Creation & strategy
- Content support
- Community management
Email Marketing
We know email marketing. From engaging your audience to measuring results, we can help with crafting copy and calls to action, or manage your entire campaign.
- Content creation
- Campaign management
- Editorial calendars
Let’s talk about profitable, affordable solutions.
Tell us a little about your association and we’ll show how we can help.
“They enabled FPA to put out first-class content and greatly expand our reach as the voice of the industry.”
—Alison Keane, Esq., CAE FPA President & CEO
“The Flexible Packaging Association did not have a magazine, so we were embarking in uncharted territory. The YGS team lead us through the process seamlessly, not only with their expertise, but with patience and training. They then took it a step further and developed complementary digital content solutions that benefit our members and greatly expand our reach as the voice of the industry.”
From Our Association Connect Blog
Messaging Platforms Are Essential for Effective Content Marketing
Implementing a thoughtful, strategic messaging platform is paramount to reinforcing your value and engaging your audience in a way that makes them listen.
FREE CONTENT DEEP DIVE
Tell us just a little about your organization and the YGS Content Solutions team will take a deep dive to explore customized ways to help your content truly move the needle. We’ll then schedule 30 minutes with you—no obligation—to share our findings.