- Marketing
Content Marketing 101
- Marketing
5 Must-Knows for Marketing Follow-Up
- Work Culture
Putting Others FIRST
- Content Strategy
Blog Best Practices
5 Reasons Why Your Business Needs Large-Format Digital Printing
Every business needs a way to market themselves efficiently. Even if you’re on a budget, a large-format print job can be an investment to get the traffic your company deserves.
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- Events
Key Considerations for a Better Booth Experience
As in-person events come back into the fold, exhibitors have plenty to think about when designing a booth experience. Here are five factors that could greatly influence your exhibit’s success at the next big show. According to Trade Show News Network, event attendees spend an average of 8.3 hours visiting all the booths and displays at […]
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- Marketing
Content Marketing 101
You know the feeling—you’re watching a YouTube video when suddenly you’re interrupted by an ad for a product that you would never have any use for. Now, say the video you’re watching is a tutorial, something you can learn from. You’re likely engaged with that content and eager to see more. Maybe you’ll even share […]
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- Marketing
What You Need to Know About Lead Generation Right Now
Distilled to its truest form, lead generation encapsulates all activities related to identifying and cultivating potential clients. It allows companies to develop a continuous sales pipeline and establish relationships with organizations or individuals who will, ideally, purchase your product or service. The growth and success of a business or its campaigns relies on its ability […]
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- Marketing
Farewell, Fragmentation. Hello, Integrated Marketing!
It’s not just another catchphrase: Integrated marketing is a strategic communications approach that brings consistency and coherence to the complexity of creating and delivering valuable messages to your target audience. By definition, integrated marketing refers to the process of aligning and coordinating a marketing organization to deliver a consistent, seamless, customer-centric content experience across all channels. And […]
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- Marketing
5 Must-Knows for Marketing Follow-Up
As in personal endeavors, in business strong relationships develop over time and across multiple interactions. Whether your organization is reaching out to current or former customers, or exploring new leads, following up a marketing campaign with outreach is crucial to your organization’s success. That said, there are so many things that can go wrong in […]
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- Marketing
Pros & Cons of Using Stock Photos in Your Marketing
mages enhance marketing efforts, and stock photos are widely attainable to license for creative use. They have been around for almost 100 years and are now available all over the internet. According to Shutterstock, some of the most popular stock photos include people, travel destinations, animals, and food. While there’s nothing wrong with integrating stock […]
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- Work Culture
Putting Others FIRST
At YGS, we firmly believe that service to our community and staying true to our principles are of the utmost importance. We begin every company meeting by reaffirming our “FIRST” values—Flexibility, Integrity, Responsibility, Service, and Trust—and every employee makes a strong effort to embody those values daily. On March 3, (during what we’ve come to […]
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- Production Solutions
- Specialty Graphics
The YGS Group Upgrades Digital Operations with HP Indigo 12000HD Press and Site Flow
We are thrilled to have the new HP Indigo 12000 HD press at our York facility. And HP has been a tremendous partner to us by promoting this newest printing upgrade through the press release included below. We hope you enjoy reading it! ____________________________________________________________ The YGS Group, a full-service communications company specializing in commercial printing, […]
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- Content Strategy
- Digital
Blog Best Practices
Without understanding how your blog fits into the bigger picture of your marketing efforts, or without knowledge of the more granular techniques that make a blog successful, you could risk wasting a lot of time on something that will not provide much ROI. Let’s explore the reasons why blogs have risen in popularity among professional […]
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- Specialty Graphics
The Print Terms You Need to Know
When it comes to print terminology, there are a lot of words to know. So many, in fact, that you likely don’t need to know all of them in order to make informed decisions about printing techniques for your association’s magazine or other printed materials. Here are some of the key terms to know, and […]
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- Production Solutions
- Specialty Graphics
YGS Achieves G7 Certification
YGS achieved G7 certification through Idealliance, bringing brand color consistency and validation across multiple printing platforms and processes. Because color plays such a critical role in design and printing, YGS customers can always be confident that colors will be reproduced perfectly on every project. YGS understands the significance of the G7 certification as a key milestone toward delivering […]
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- Digital
Tactful Blogging: Implementing Keywords and SEO for Engagement and Conversion
Cranking out content that seems intuitively relevant won’t yield the results you’d get from taking a more strategic approach to your content marketing plan. Let’s explore some of the techniques to use when building your blog topic calendar. CHOOSING YOUR TOOLS Ideally, you’ll want to use a combination of several tools when conducting keyword research and choosing […]
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- Marketing
Messaging Platforms Are Essential for Effective Content Marketing
Your organization’s messaging must be consistent, align with your brand, and represent your purpose with clear, compelling language—especially as it pertains to your content marketing strategy. To ensure that all of these objectives are met, you’re going to need a messaging platform. STAY TRUE TO YOUR MISSION Although using a messaging platform is encouraged for your […]
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