Position Location: GAVIN Communications / York, PA/Hybrid Hours: Full-Time | 8:00 AM – 5:00 PM Scope: The Digital Marketing Strategist plays a crucial role in supporting the agency’s digital media marketing efforts. Reporting directly to the Director of Digital Marketing Strategy, this position will plan, execute, optimize, and report on digital campaigns to drive outcomes […]
Category Archives: Digital
Blog Best Practices
Without understanding how your blog fits into the bigger picture of your marketing efforts, or without knowledge of the more granular techniques that make a blog successful, you could risk wasting a lot of time on something that will not provide much ROI. Let’s explore the reasons why blogs have risen in popularity among professional […]
Tactful Blogging: Implementing Keywords and SEO for Engagement and Conversion
Cranking out content that seems intuitively relevant won’t yield the results you’d get from taking a more strategic approach to your content marketing plan. Let’s explore some of the techniques to use when building your blog topic calendar. CHOOSING YOUR TOOLS Ideally, you’ll want to use a combination of several tools when conducting keyword research and choosing […]