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Investing Our Licensing Expertise
IBD’s Best Online Brokers award program needed a new strategic partner, and YGS delivered. In addition to creating compelling marketing materials, we developed an ecommerce storefront where users can purchase awards, logo and video licensing, reprints, and eprints.
Challenge
IBD needed to promote and benefit from its Best Online Brokers award program, so it came to YGS for marketing help with designing deliverables. Additionally, IBD was seeking a way to better manage and track accolade licensing.
Results
YGS created the Best Online Brokers mailers promoting the award-licensing program. To help support efficient program management and successful delivery of award merchandise, YGS built an online storefront, where award honorees can purchase logos, custom awards, reprints, eprints, and more. In only four months, YGS surpassed the total sales amount provided by the previous accolade-licensing and reprint service. As the program continued, we moved forward with assisting IBD with its video licensing program. Accompanied by multichannel outreach strategies, all programs have proven effective.