CONTENT LICENSING & PERMISSIONS SALES ASSOCIATE

Content Licensing

Position Location: Hybrid/York, PA

Hours: Full-Time 8:00 AM – 5:00 PM, Monday through Friday

Scope: The Content Licensing & Permissions Sales Associate is responsible for generating revenue by licensing editorial, brand, and intellectual property assets to third-party partners. This role focuses on identifying licensing opportunities, negotiating permissions agreements, and building long-term partnerships that extend the reach and value of the company’s content while protecting brand integrity.

Essential Functions

This position exists to perform the essential functions. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Drive new revenue through the sale of content licensing, permissions, and usage rights across multiple channels (digital, print, AI training, marketing, educational, international, etc.).
• Manage the full sales cycle from prospecting and pitch development through contract execution and renewal.
• Contact potential buyers through phone calls and emails to communicate opportunities to license content.
• Use open-ended questions to determine buyer’s needs and marketing goals, ultimately overcoming objections and closing sales.
• Return e-mails and voicemails and provide customers with requested materials in a timely manner.
• Keep detailed notes in YGS’s database and complete all activities so that teammates can understand the status of a particular lead, quote, or order.
• Identify and pursue new licensing partners, including brands, platforms, agencies, publishers, and technology companies.
• Provide production staff with complete details for mock-ups and jobs; assist in design to ensure editorial and publishing integrity, and to satisfy the buyer and meet the publisher’s standards.
• Understand each publisher’s licensing and creative use guidelines and articulate them to potential buyers, so they understand how they can leverage the publisher’s content in their marketing campaigns.
• Research new marketing or PR contacts at brands if unable to make a connection with existing contacts from the YGS database.
• Build and maintain relationships with brands and/or the advertising agencies that represent them.
• For large opportunities, understanding the brands marketing and budgeting cycles and what competitive licensing opportunities they are leveraging in their marketing.
• This position may require occasional travel and overnight stays of approximately 1% of total hours annually to attend client meetings or industry events.
• Be aware of publisher, individual, and team sales goals.
• Supporting sales efforts on a project-by-project basis

Education:

• A high school diploma/or GED equivalency, required.
• Bachelor’s Degree in Business Administration, Marketing and/or Communication fields, preferred.

Skills & Experience:

• Word, Excel, PowerPoint, and Outlook.
• Minimum 1-2 years of experience in sales, account management, customer service, or related field is preferred.
• Experience working in a CRM, Salesforce preferred.
• Excellent oral and written communication skills, as well as outstanding relationship building, analytical, and organizational capabilities, are necessary.
• Flexible team player who learns quickly, can work independently, has outstanding prioritization and time management skills, has a proven ability to multitask, and works well under pressure.
• Ability to maintain a fast pace and work with a sense of urgency.
• Valid driver’s license and reliable transportation required.

Physical Requirements:

Physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job.

• Communicating with others to exchange information.
• The position will require the ability to speak, convey information clearly and effectively, hear, listen, and interpret information accurately, see, sit, bend, stand, stoop, push, pull, lift, lower, and grasp, as necessary.
• Remaining in a stationary position, sitting for prolonged periods.
• Repeating motions that may include the wrists, hands, and/or fingers.
• Ascending or descending stairs.
• Adjusting or moving objects up to 10 pounds in all directions.
• Assessing the accuracy, neatness, and thoroughness of the work assigned.

To apply, submit your resume to [email protected].

Notice to All Applicants: This posting is not intended to provide an all-inclusive list of duties, rather to provide an overview of essential functions and basic duties. Requirements, skills, and abilities included, have been determined to be the minimal standards required to successfully perform in the position. In no instance, however, should the duties, responsibilities, and requirements delineated be interpreted as all-inclusive. Employment with The YGS Group is at-will. The employment process with The YGS Group includes a pre-employment background check and post-offer physical and drug screen. The YGS Group is an Equal Opportunity Employer and Drug-Free Workplace.