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Strategic Marketing

On your journey toward greater member engagement, you need a route that broadens your reach and revenue. We create focused road maps that define your association’s needs and goals, while working seamlessly to realize them by researching and analyzing your target audience, reinvigorating your brand strategy, or launching a new campaign.

  • Marketing Campaigns
  • Brand Strategy
  • Brand & Product Launches
  • Marketing Communications
  • Targeted Message Development
  • Research & Audience Analysis
Strategic Marketing


We’re ready to shift your visual presence into high gear. Our talented art directors, designers, illustrators, and photographers create captivating imagery for print and online publications, websites, branding, event signage, and much more. Whatever your creative vision, YGS can bring it to life—the only limit is your own imagination.

  • Publication Design
  • Digital Design
  • Brand Identity & Logo Design
  • Print Collateral
  • Illustrations & Infographics
  • Photography & Videography
  • Event Signage

Content & Copy

We know how to use words to start a conversation—the right conversation—and keep it going. With the help of our experienced editors and writers, your member magazines, marketing materials, press releases, blogs, and social media posts will give your target audiences something to talk about. Whether you need a fresh set of editorial eyes or new copy altogether, we’ll say it most effectively.

  • Content Strategy
  • Publication Management
  • Publication Architecture
  • Feature Writing
  • Editing & Copyediting
  • Content Marketing
  • Creative Copywriting
  • Ghostwriting
  • Thought Leadership
  • Public Relations
  • Naming, Taglines, & Messaging
  • Social Media
Content & Copy


Leave it to our team of technology specialists to customize your digital presence and maximize the user experience, propelling your association forward. With engagement and growth always top of mind, we tailor websites, SEO strategies, digital publications, email campaigns, and strategic social media campaigns that strengthen your brand and online identity.

  • Website Development
  • Analytics
  • Digital Publications
  • eNewsletters
  • Digital Advertising
  • Online Storefronts
  • Email Campaigns
  • Mobile App Development
  • Lead-Generation Programs
  • Marketing Automation
  • Social Media


Gain a team of event professionals that will help you put on successful conventions, conferences, and trade shows. With years of experience in logistics, sponsorship and exhibitor sales, and event marketing, our goal is to attract attendees and boost your profits. Whether it’s a new or recurring event, we provide support wherever, whenever, and however it best suits your needs.

  • Event Planning
  • Event Marketing
  • Exhibitor Sales
  • Sponsorship Sales
  • Exhibit Floor Logistics
  • Curriculum Development
  • Signage & Collateral

Media Sales

Your association has immense potential for non-dues revenue, and our media sales team is ready to capture it. Our account executives leverage market trends and translate them into strategic tactics that generate gains for your publications and events. Through carefully curated industry relationships, we expand your prospects and execute integrated, cross-platform sales promotions—a sound marketing investment.

  • Print & Digital Sales
  • Sponsorship & Exhibit Sales
  • Database Management
  • Marketing Strategy & Support
Media Sales

Content Sales & Licensing

Reward your content and bottom line with untapped revenue. As a publisher, you’re a trusted source of information. And companies worldwide are seeking earned media opportunities from publishers just like you. Leveraging accolade licensing opportunities, award programs, reprints, and permission sales, those companies get the recognition they deserve while extending the impact of your brand. Powered by custom ecommerce storefronts, we stay ahead of industry trends to continually promote your content and boost your profits.

  • Logo Licensing
  • Content Licensing
  • Permission Sales
  • Award Program Development
  • Reprints
  • ePrints
  • eCommerce Storefronts
  • Awards & Display Products
Content Sales & Licensing

Marketing Automation Portal

When it comes to made-to-order marketing, our MAP technology can support even the largest corporations in producing custom marketing materials that are brand-consistent. With just a few clicks from a secure, browser-based portal, this web-to-print solution also offers digital asset management, resource allocation, budget control, inventory monitoring, and an approval process to ensure quality.

  • Custom Marketing Pieces
  • Short-Run Print Jobs
  • Web-to-Print
  • Web-to-Digital
  • Online Storefronts
  • Inventory Control
  • Specialty Graphics
  • Mailing & Fulfillment
Marketing Automation Portal

Specialty Graphics

When your brand needs to make a big and lasting impression, wide-format specialty graphics from YGS are sure to turn heads. From banners and posters with rich colors, to visually stunning wall, window, and floor graphics, to trade show and exhibition displays and banners, and anything else we can imagine together, our state-of-the-art customized solutions will meet your objectives—on time, on budget, and on brand.

  • Conference Displays
  • Retractable Banners
  • Event Signage
  • Seasonal Displays
  • Wall, Floor, & Window Graphics
  • Interior Design
  • Horizontal & Vertical Banners
Specialty Graphics

Mailing & Fulfillment

Your deliverables have places to be, and our distribution network ensures they get there—no matter their format or size. From managing recipient lists and customizing pieces with variable data to polybagging several printed items and kitting hard goods for shipment, we prep, pack, and post it all. We can even take care of inventory management and store items in our warehouse.

  • Match Mailing
  • Variable Data
  • Inkjet Address Imaging Lines
  • USPS Tabbing Capabilities
  • Co-Mail, Co-Palletization
  • Co-Mingle Solutions
  • Warehousing
  • Inventory Management
  • Distribution
  • Pick/Pack Ordering
  • Labeling
  • Polybagging
  • Kit Development
Mailing & Fulfillment

Digital & Offset Printing

  • Offset Printing
  • Digital Printing
  • Specialty Graphics Printing
  • Web-to-Print Programs
  • Variable Data
  • Variable Image Personalization
  • Bindery
  • Finishing Techniques
  • Short-Run Quantities
  • Geo-Mapping
  • Marketing Automation
Digital & Offset Printing
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