Strategic Marketing
On your journey toward greater member engagement, you need a route that broadens your reach and revenue. We create focused road maps that define your association’s needs and goals, while working seamlessly to realize them by researching and analyzing your target audience, reinvigorating your brand strategy, or launching a new campaign.
- Marketing Campaigns
- Brand Strategy
- Brand & Product Launches
- Marketing Communications
- Targeted Message Development
- Research & Audience Analysis
Design
We’re ready to shift your visual presence into high gear. Our talented art directors, designers, illustrators, and photographers create captivating imagery for print and online publications, websites, branding, event signage, and much more. Whatever your creative vision, YGS can bring it to life—the only limit is your own imagination.
- Publication Design
- Digital Design
- Brand Identity & Logo Design
- Print Collateral
- Illustrations & Infographics
- Photography & Videography
- Event Signage
Content & Copy
We know how to use words to start a conversation—the right conversation—and keep it going. With the help of our experienced editors and writers, your member magazines, marketing materials, press releases, blogs, and social media posts will give your target audiences something to talk about. Whether you need a fresh set of editorial eyes or new copy altogether, we’ll say it most effectively.
- Content Strategy
- Publication Management
- Publication Architecture
- Feature Writing
- Editing & Copyediting
- Content Marketing
- Creative Copywriting
- Ghostwriting
- Thought Leadership
- Public Relations
- Naming, Taglines, & Messaging
- Social Media
Digital Communications
Leave it to our team of digital communication specialists to customize your online presence and maximize the user experience, propelling your association forward. With engagement and growth always top of mind, we tailor websites, SEO strategies, digital publications, email campaigns, strategic social media campaigns, and much more to strengthen your brand and expand engagement.
- Website Development
- Digital Publications
- Digital Advertising
- Email Campaigns
- Mobile App Development
- Marketing Automation
- Analytics
- eNewsletters
- Online Storefronts
- SEO/SEM
- Lead-Generation Programs
- Social Media
Technology
Technology can be tricky and time-consuming, but satisfying your audience’s needs and expectations should be simple and affordable. With expertise in SaaS development, front-end web technologies, accessibility, and the ability to manage a hosting environment, our talented technologists will improve both the performance and overall effectiveness of your systems, services, and products. Encouraging the quick and powerful expansion of your organization, we’ll put data, design, user experience insights, and research to work to leverage limited capital in the smartest, most effective, and convenient ways.
- SaaS Solutions for Licensing, Content Sales, and Brand Protection
- Association Management Systems (AMS)
- Content Management System s(CMS)
- Website Development/Hosting
- Digital Assessments
- Web Strategy
- Social Media Strategy/Development
- Business Process Optimization
Events
Gain a team of event professionals that will help you put on successful conventions, conferences, and trade shows. With years of experience in logistics, sponsorship and exhibitor sales, and event marketing, our goal is to attract attendees and boost your profits. Whether it’s a new or recurring event, we provide support wherever, whenever, and however it best suits your needs.
- Event Planning
- Event Marketing
- Exhibitor Sales
- Sponsorship Sales
- Exhibit Floor Logistics
- Curriculum Development
- Signage & Collateral
Media Sales
Your association has immense potential for non-dues revenue, and our media sales team is ready to capture it. Our account executives leverage market trends and translate them into strategic tactics that generate gains for your publications and events. Through carefully curated industry relationships, we expand your prospects and execute integrated, cross-platform sales promotions—a sound marketing investment.
- Print & Digital Sales
- Sponsorship & Exhibit Sales
- Database Management
- Marketing Strategy & Support
Content Sales & Licensing
Reward your content and bottom line with untapped revenue. As a publisher, you’re a trusted source of information. And companies worldwide are seeking earned media opportunities from publishers just like you. Leveraging accolade licensing opportunities, award programs, reprints, and permission sales, those companies get the recognition they deserve while extending the impact of your brand. Powered by custom ecommerce storefronts, we stay ahead of industry trends to continually promote your content and boost your profits.
- Logo Licensing
- Content Licensing
- Permission Sales
- Award Program Development
- Reprints
- ePrints
- eCommerce Storefronts
- Awards & Display Products
Marketing Automation Portal
When it comes to made-to-order marketing, our MAP technology can support even the largest corporations in producing custom marketing materials that are brand-consistent. With just a few clicks from a secure, browser-based portal, this web-to-print solution also offers digital asset management, resource allocation, budget control, inventory monitoring, and an approval process to ensure quality.
- Custom Marketing Pieces
- Short-Run Print Jobs
- Web-to-Print
- Web-to-Digital
- Online Storefronts
- Inventory Control
- Specialty Graphics
- Mailing & Fulfillment
Specialty Graphics
When your brand needs to make a big and lasting impression, wide-format specialty graphics from YGS are sure to turn heads. From banners and posters with rich colors, to visually stunning wall, window, and floor graphics, to trade show and exhibition displays and banners, and anything else we can imagine together, our state-of-the-art customized solutions will meet your objectives—on time, on budget, and on brand.
- Conference Displays
- Retractable Banners
- Event Signage
- Seasonal Displays
- Wall, Floor, & Window Graphics
- Interior Design
- Horizontal & Vertical Banners
Mailing & Fulfillment
Your deliverables have places to be, and our distribution network ensures they get there—no matter their format or size. From managing recipient lists and customizing pieces with variable data to polybagging several printed items and kitting hard goods for shipment, we prep, pack, and post it all. We can even take care of inventory management and store items in our warehouse.
- Match Mailing
- Variable Data
- Inkjet Address Imaging Lines
- USPS Tabbing Capabilities
- Co-Mail, Co-Palletization
- Co-Mingle Solutions
- Warehousing
- Inventory Management
- Distribution
- Pick/Pack Ordering
- Labeling
- Polybagging
- Kit Development
Digital & Offset Printing
At YGS, print is anything but old school. With more than six decades of experience as a full-service printer, we’ve mastered the latest technology and machinery to optimize even the most challenging jobs. Our presses run 24/7 to offer complete printing and custom-finishing solutions, from full-color magazines with specialty coatings to event signage, and everything in between. And with our MAP technology, even short—yet customized—print runs are a breeze.
- Offset Printing
- Digital Printing
- Specialty Graphics Printing
- Web-to-Print Programs
- Variable Data
- Variable Image Personalization
- Bindery
- Finishing Techniques
- Short-Run Quantities
- Geo-Mapping
- Marketing Automation
Promo Items
YGS can help you get the high-impact promotional products you need, branded to represent you effectively to any audience. Through an exclusive partnership with an industry leader, YGS offers real-time access to an inventory of over 1 million promotional products, including competitively priced products from global brands.
- BROWSE PROMO ITEMSYou can even order right from the site
- WORK WITH YGSWe’ll help you select the perfect items and design them to stand out
- Apparel
- Bags
- Drinkware
- Events
- Leisure Items
- Office Accessories
- Recognition
- Tech
- Wellness
