ACCOUNT EXECUTIVES (2)

Content Licensing

Hours: Full-Time | 8:00 AM – 5:00 PM

Scope: An Account Executive is devoted to selling print, digital, licensing, and ancillary “products” to companies interested in licensing content with The YGS Group’s publisher partners. As an Account Executive, you are responsible for creating business plans that adhere to our clients and YGS’s corporate missions and objectives while promoting renewals and growth within existing accounts and developing new business. An Account Executive will research industry trends as they pertain to each of the clients you represent and suggest new areas of leading research for YGS’s Business Development team. You are to attend and be prepared to provide an update of all prospecting and renewal activity for each scheduled client sales call. All lead, account, and opportunity prospecting efforts, status, and notes are to be recorded in Salesforce.

Essential Functions

This position exists to perform the essential functions. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

1. Research supplied leads to understanding how their company fits as a potential advertiser for YGS’s clients. Research new leads based on existing advertiser base and industry trends.
2. Your time will be devoted to selling print, digital and event “products” to companies interested in advertising with The YGS Group’s association partners.
3. Complete daily, proactive outreach via phone and email to new and existing buyers.
4. Complete proposals, sales contracts, and other paperwork and provide copies to the account manager, Accounting, clients and or other divisions, as necessary.
5. Log all prospecting and account maintenance activity in YGS’s CRM.
6. Update CRM and research new contacts if it is discovered that existing leads are no longer valid.
7. Collaborate with each buyer to develop a multi-channel and multi-touch marketing plan and assist in determining campaign ROI.
8. Communicate with buyers regarding ad copy, deadlines, special issues, and promotions.
9. Monitor billing and collection status of accounts.
10. Participate in account sales update calls with clients to report on progress toward YTD and annual goals, new/lost business and any recent victories and challenges.
11. Proactive education on each client’s industry trends and competitors.
12. Travel to client and industry events, national or international, as needed or requested, to network with association clients, represent client products, facilitate in person meetings with buyers and secure contracts.
13. Adhere to production deadlines for publication and other media products and events. Assist with post-sales asset management or communication if the production team is unable to reach the advertiser or upon request.
14. Communicate with design team on requests for ad design, placement, and changes.
15. Collaborate daily with account manager to ensure proper execution of advertising and event contracts.
16. Review and approve ad placement in digital publications that YGS produces for clients.
17. Communicate regularly with account manager and marketing manager to ensure proper execution of internal and account marketing initiatives.
18. Attend and participate in one-to-one meetings, team meetings, and company-related meetings and events, as assigned.
19. Keep manager informed of developments and trends with the client and industry. Perform and report on prospecting efforts that are requested by manager.
20. Assigned 3-5 associations to represent print, digital and/or event exhibit and sponsorship sales.
21. Responsible for creating business plans that adhere to our clients and YGS’s corporate missions and objectives while promoting renewals and growth within existing accounts and developing new business.
22. Research industry trends as they pertain to each of the clients you represent and suggest new areas of leading research to YGS’s Business Development team.
23. Attend and be prepared to provide an update of all prospecting and renewal activity for each scheduled client sales call.
24. Other duties, as assigned.

Education:

• High school diploma or GED required.
• Bachelor’s Degree in Business Administration, Marketing and/or Communication fields, preferred.

Skills & Experience:

• Excellent oral and written communication skills, as well as outstanding relationship building, analytical, and organizational capabilities, are necessary.
• Flexible team player who learns quickly can work independently, have outstanding prioritization skills and a proven ability to multi-task, and work well under pressure.
• Proficient in Outlook, Word, Excel, and PowerPoint, SalesforceExcellent customer service and relationship-building skills required.
• Ability to maintain a fast pace and work with a sense of urgency.
• Valid driver’s license and reliable transportation are required.
• Experience in Licensing/media (or relevant) sales, with a proven track record in managing and growing accounts within an established territory and/or account(s).
• Experience working and logging activity in a CRM required.

Physical Requirements:

Physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job.

• Constantly operates a computer/laptop and other office productivity machinery, such as a calculator, copy machine, computer printer, and phone system.
• Needs to occasionally move around inside the office to access file cabinets, office machinery, etc.
• Must be able to remain in a stationary position 90 percent of the time.
• Talking; especially where one must frequently convey detailed or important instructions or ideas to others.
• Will be required to have conversations by phone and in person with individuals and groups.
• Works for long periods on a computer.
• Must be able to ascend and descend stairs.
• May be required to lift to 10 pounds routinely and up to 20 pounds occasionally.
• The environment is considered to contain low/medium noise levels.
• The environment is not exposed to extreme changes in temperatures or weather conditions.
• Additional hours of work as dictated by the needs of the business.

To apply, submit your resume to [email protected].

Notice to All Applicants: This posting is not intended to provide an all-inclusive list of duties, rather than to provide an overview of essential functions and basic duties. Requirements, skills, and abilities included, have been determined to be the minimal standards required to successfully perform in the position. In no instance, however, should the duties, responsibilities, and requirements delineated be interpreted as all-inclusive. Employment with The YGS Group is at-will. The employment process with The YGS Group includes a pre-employment background check and post-offer physical and drug screen. The YGS Group is an Equal Opportunity Employer and Drug-Free Workplace.