The YGS Group

Success Stories

National Association of REALTORS®

Media Sales for REALTOR® Magazine

THE STRATEGY
YGS is partnered with the National Association of REALTORS®, the nation’s largest trade association with more than 1 million members, to sell media for its award-winning REALTOR® Magazine, websites, and e-newsletters, for a fully integrated media offering to companies looking to reach this $4.4 billion market.

THE EXECUTION
YGS developed a comprehensive sales and marketing strategy for NAR. The YGS Group provides full-service sales and sales support, including strategy and execution, development of the media kit and related marketing collateral, financial budgeting and reporting, and account management.

The core of the sales strategy hinges on telesales and in-person efforts by YGS’ team of representatives. Those sales efforts are supported by a comprehensive marketing plan, including a printed media kit with an online component, a dimensional direct mail campaign complete with email and postcard follow-up, a unique die-cut quick reference guide, and frequent email outreach targeting core industry verticals.

THE RESULTS
Sales revenues trended an average of 18% higher than the two previous years.

In addition, there has been an increase in new adverting dollars from industry leaders, including Quicken Loans, American Home Shield, AT&T, Berkshire Hathaway HomeServices, Chase, Citi, and TD Bank, to name a few.