Licensing allows brands and manufacturers to leverage the credibility of experts in their efforts to educate customers and market their products. With licensing opportunities from Consumer Reports, a product can truly stand apart from others in the marketplace.
Statista, "Consumer Trust in Reviews in the United States" Feb - Mar, 2021
Consumer Reports (CR) is an independent, nonprofit member organization that works side by side with consumers for truth, transparency, and fairness in the marketplace. Through rigorous product testing, unbiased editorial writing, and tireless consumer advocacy, CR empowers consumers to make informed buying decisions.
Consumer Reports members
Testing labs & state-of-the-art auto test track
Product testing experts on staff
Consumer Reports is a Fast Company Most Innovative Company and Brand That Matters
Leverage your product's high ratings, excellent reviews, and expert recommendations by Consumer Reports across a variety of flexible options. Explore our licensing opportunities and connect with us to build a package that elevates your brand.
For products that are tested, reviewed, and meet Consumer Reports' high standards of evaluation, the CR Recommended® Mark is a significant distinction of product confidence that resonates with customers and aids them in their buying journey.
CR Recommended is more than a badge — it is a dynamic experience that delivers expert CR reviews and content to consumers. By interacting with CR Recommended on-site, online, or on-screen, consumers can explore product characteristics from an unbiased, trusted source — enhancing overall product credibility.
Each year, Consumer Reports highlights model year recommendations for automobiles based on four key criteria: performance, safety, predicted reliability and owner satisfaction.
CR Recommended® Top Pick represents the highest distinction within the auto category, with only 10 Top Picks selected annually across distinct categories and vehicle classes. Top Pick vehicles are eligible for exclusive licensing opportunities for use in consumer marketing efforts.
Consumer Reports ratings and reviews are based on rigorous testing criteria, providing consumers with unbiased buying guidance. Brands can leverage CR's ratings and reviews content to showcase a product's standing among its competition detailing key features and benefits consumers care about most.
CR publishes editorial content on a daily and monthly basis for ConsumerReports.org and the printed Consumer Reports magazine. This content, in addition to member-exclusive product evaluations, comparison charts, and model reviews, is available for licensing to promote your products.
Editorial stories describing products, use cases and testing experiences
Powerful visual showing how your product stacks up against the competition
Product tips, reviews, and testing insights directly from CR's experts
From broad awareness efforts to tailored experiences for prospective customers, CR licensing options reinforce product credibility during consumer consideration and purchase opportunities.
CR dynamic marks and licensed content elevate your paid marketing efforts across channels and campaigns.
CR licensing offers unbiased product validation within branded touchpoints online or in real-world environments.
Planning around a major product moment or marketing opportunity? Our team is available to plan a multichannel strategy leveraging CR licensing that aligns with your brand's goals.
