Provide persuasive, unbiased guidance to your customers with two powerful programs
The Power of the CR Brand
CR, an independent, nonprofit member organization, has been publishing highly trusted, unbiased recommendations for consumers since 1936. Licensing and reprinting CR content brings reputable guidance to consumers at key decision points where trusted, dependable information is needed most, helping consumers cut through the clutter and misinformation in the marketplace.
“71% of people are more likely to make a purchase online if the product or service comes recommended by others.”
CR Recommended® Mark
Feature an easily recognizable mark that shows your product is recommended by CR
If used online, consumers click the CR Recommended® Mark to be taken to a unique page that lists the product’s overall score, highs, lows, a testing video, and a summary of CR insights.
The consumer clicks on the CR Recommended® Mark which then takes them to the unique CR Recommend summary page of the product.View Desktop Recommended Display Summary
Recommended Model Summary
Consumer Digitization Experience of the CR Recommended Mark from manufacturer’s and/or “retailer.com” website
If the mark is placed on a physical product, package, or sign in a retail setting, it includes a QR code purchasers can snap with their smart device that leads them to a unique page that lists the product’s overall score, highs, lows, a testing video, and a summary of CR insights.
The consumer scans the QR code on the CR Recommended® Mark which then takes them to the unique CR Recommend summary page of the product.View Retail Recommended Display Summary
Recommended Model Summary
Consumer digitization experience of the CR Recommended Mark at physical point-of-sale
CR Reprints and Licensing
Leverage your recommendation with marketing and promotional licensing
The YGS team will customize licensing packages to suit your needs. Use key Consumer Reports content to showcase how your brands products stack up against other brands in your industry. Licenses are available for corporate website, social media, email distribution, digital retail, in-store display, trade shows/events and hard copy reprints.
The YGS Group can work with you to license CR content for non-promotional use. Check with us if you would like to use an article in your book, film, TV, museum or educational project. Consumer Reports does not allow excerpting of content, only the full articles must be used.
Please note: Permission licensing is a paid service and requires licensing fees. CR does not offer fee free licenses.
“Brands miss a massive opportunity to improve their customer experience by influencing the more authentic interactions consumers have with earned media.”—Forbes
Complete the form below to get started with CR Recommended licensing, reprints, or permissions and a YGS licensing specialist will be in touch soon. Please feel free to reach out any time!