We measure our success by the success of our clients. Take a look at what we’ve accomplished for clients worldwide.
Getting Rewarded for a Strong Accolade Program
Following a thorough analysis, we launched several award programs for PEOPLE, including the Beauty Awards and Companies That Care. We also revamped its overall accolade licensing strategy, connecting with honorees through multiple channels to garner maximum results. Challenge PEOPLE is a cultural force, reaching 1 in 3 adult consumers, 1 in 2 moms, and more […]
Total Principal Strategy
To engage secondary school principals, we produce Principal Leadership magazine in its entirety, including content, media sales, design, printing, and distribution. That’s in addition to managing the exhibit and sponsorship program for NASSP’s National Principals Conference.
Something’s Brewing in Chocolatetown
To provide Hershey’s internal staff with a cool, rejuvenating coffee bar, we designed, produced, and installed the interior of the new Factory Grounds café. YGS also created collateral to support the café’s launch and upcoming events.
Next Stop: Strategic Engagement
From ad sales, content development, and design through printing and fulfillment, we produce three publications for ABA: Destinations, a bimonthly magazine; Motorcoach Marketer, an annual membership directory; and ABA Today, a show daily distributed at ABA’s annual Marketplace event.
Owning the Booth Space
To engage salespeople at a health care event, we designed and printed materials for an Aetna-branded booth. Using “Own it” as the campaign, we created a tower of branded cubes, a giant pin drop, and an interactive tablet game.
An Astounding Enchaînement
From strategy and design through printing and fulfillment, we helped The Perform Group to promote its A Business Duet online storefront, which features value-priced student apparel.
Redefining a 70-Year-Old Brand
We completely rebranded TEI by redesigning its logo, creating a full brand guide, and launching the new brand at TEI’s Annual Conference, which included specialty event signage.
A Campaign for the Building PROs
We created several Wolf-branded direct mail pieces to help Wolf Home Products reduce the need to call certified and trained contractors—or “preferred vendors”—to recertify their Wolf PRO status every year. Challenge Wolf Home Products, a building materials supplier, came to YGS to strategize and deliver a direct mail campaign for its PRO certification. The ultimate […]
Eventful Educator Engagement
TESOL, an international association focused on advancing the English-teaching profession, needed YGS to create several eye-catching pieces to promote the ever-popular TESOL 2020 conference in Denver. Challenge TESOL came to YGS to promote its TESOL 2020 event, the latest installment of the organization’s annual conference. It needed deliverables in a variety of formats that not […]
Crystal Clear Strategy
YGS worked with WEF, an association for water and wastewater resource management professionals, to create a full campaign strategy and materials, driving home “The Value of Water.” Challenge WEF needed myriad collateral to promote its “The Value of Water” campaign, which aimed to educate the general public on the importance of water, wastewater, and stormwater […]
Access Granted, Membership Boosted
Beyond the end-to-end production of TEI’s Tax Executive magazine, YGS engaged TEI members with an extensive membership campaign to not only boost membership, but also emphasize the importance of staying a member. Challenge TEI was looking to further engage its membership and recruit new members with a full campaign, so it came to YGS to […]
Investing Our Licensing Expertise
IBD’s Best Online Brokers award program needed a new strategic partner, and YGS delivered. In addition to creating a new award logo and compelling marketing materials, we developed an ecommerce storefront where users can purchase awards, logo and video licensing, reprints, and eprints. Challenge IBD needed to promote and benefit from its Best Online Brokers […]
A Storefront, MAPped
YGS provided Erickson Living’s 20-plus retirement community representatives with the Erickson Branded Solutions storefront showcasing over 700 available products—with more to come. Challenge Erickson Living, which manages continuing care retirement communities for more than 24,000 senior residents nationwide, came to YGS with a need to upgrade its online storefront to a more scalable, customizable solution […]
Thoughtful, Resourceful Campaigns
WEF, an association for water and wastewater resource management professionals, needed YGS to highlight a couple of its water and wastewater management and recovery resource guides. YGS strategized and came through in a big way. Challenge WEF was looking to promote two of its regularly updated resource guides for its audiences, MOP8 and MOP11. Both […]
Engineering a Storefront for Higher Revenues
ENR’s top lists, such as the Best Projects Awards and Top 500 Design Firms, are the most notable in engineering, and our job is to help them drive revenue. Beyond generating new revenue, we developed a custom online storefront for ENR that offers logo licensing, awards, reprints, eprints, and signage. Challenge ENR wanted to increase […]
New Product Strategy? I’ll Take S’more
In conjunction with Hershey’s launch of its new S’mores experience, we designed and printed signage and a large-format window graphic, as well as created social media posts and a digital screen describing the product to support the oh-so-sweet launch. Challenge Leading up to the launch of Hershey’s S’mores, YGS was tasked with delivering a visual […]