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ACCOUNT EXECUTIVE

Publisher Solutions

Position Location: York, PA

Hours: Full-Time, Monday – Friday | 8:00 AM – 5:00 PM, Other hours as needed.

Scope: The Account Executive manages and helps develop strategies to grow assigned accounts, according to client and company goals and objectives. For some accounts, co-sells with another YGS Account Executive based on a territory or other metric. Collaborates with VP Sales, Marketing Manager, Account Managers, and other stakeholders to develop and implement sales and marketing strategies that foster existing advertiser retention and growth as well as develop new advertisers for YGS media and event sales customers.

Essential Functions

This position exists to perform essential functions. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  1. Research supplied leads to understanding how their company fits as a potential advertiser for YGS’s client. Research new leads based on existing advertiser base and industry trends.
  2. Complete daily, proactive outreach via phone and email to new and existing buyers.
  3. Complete proposals, sales contracts, and other paperwork and provide copies to the account manager, Accounting, clients, and or other divisions, as necessary.
  4. Log all prospecting and account maintenance activity in YGS’s CRM.
  5. Update CRM and research new contacts if it is discovered that existing leads are no longer valid.
  6. Work with each buyer to develop a multi-channel and multi-touch marketing plan and assist in determining campaign ROI.
  7. Communicate with buyers regarding ad copy, deadlines, special issues, and promotions.
  8. Monitor billing and collection status of accounts.
  9. Participate in account sales update calls with clients to report on progress toward YTD and annual goals, new/lost business, and any recent victories and challenges.
  10. Proactive education on each client’s industry trends and competitors.
  11. Travel to client and industry events, national or international, as needed or requested, to network with association clients, represent client products, facilitate in-person meetings with buyers, and secure contracts.
  12. Adhere to production deadlines for publication and other media products and events. Assist with post-sales asset management or communication if the production team is unable to reach the advertiser or upon request.
  13. Communicate with the design team on requests for ad design, placement, and changes.
  14. Collaborate daily with an account manager to ensure proper execution of advertising and event contracts.
  15. Review and approve ad placement in digital publications that YGS produces for clients.
  16. Communicate regularly with an account manager and marketing manager to ensure proper execution of internal and account marketing initiatives.
  17. Attend and participate in one-to-one meetings, team meetings, and company-related meetings and events, as assigned.
  18. Keep the manager informed of developments and trends with the client and industry. Perform and report on prospecting efforts that are requested by the manager.

Education:

Skills & Experience:

  • Excellent oral and written communication skills, as well as outstanding relationship-building, analytical, and organizational capabilities, are necessary.
  • Experience in licensing/media/advertising (or relevant) sales, with a proven track record in managing and growing accounts within an established territory and/or account(s).
  • Experience working and logging activity in a CRM is required.
  • Flexible team player who learns quickly can work independently, has outstanding prioritization skills and a proven ability to multi-task, and works well under pressure.
  • Proficient in Outlook, Word, Excel, and PowerPoint.Excellent customer service and relationship-building skills are required.
  • Ability to maintain a fast pace and work with a sense of urgency.
  • Valid driver’s license and reliable transportation are required.

Physical Requirements:

Physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job.

To apply, submit your resume to careers@theYGSgroup.com.

Notice to All Applicants: This posting is not intended to provide an all-inclusive list of duties, rather to provide an overview of essential functions and basic duties. Requirements, skills, and abilities included, have been determined to be the minimal standards required to successfully perform in the position. In no instance, however, should the duties, responsibilities, and requirements delineated be interpreted as all-inclusive. Employment with The YGS Group is at-will. The employment process with The YGS Group includes a pre-employment background check and post-offer physical and drug screen. The YGS Group is an Equal Opportunity Employer and Drug-Free Workplace.

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