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Marketing Manager

Position Location: York, PA

Hours: Full-Time, Non-Exempt | Monday – Friday, 8:00 AM – 5:00 PM

Scope: The Marketing Manager plans, executes, and measures marketing efforts in support of annual publisher goals. This is a hands-on role combining strategic and tactical expertise to provide an integrated marketing approach for each client YGS represents, including digital, print, and event exhibit and sponsorship opportunities. YGS is the sales partner for approximately 40 trade associations worldwide. With guidance and direction from the Media Sales Manager, the Marketing Manager will create and develop executable marketing plans that incorporate a mix of print, direct mail, email marketing, and social media.

Essential Functions 

This position exists to perform the essential functions of the position satisfactorily. 

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Ownership of database tagging strategy to facilitate targeting marketing campaigns.

2. Scheduling and facilitation of account-specific marketing meetings:

a. Reviewing past sales history, and past marketing pieces & strategies.

b. Develop a marketing strategy for each client that conveys why an advertiser would want to reach the client’s member base through advertising or exhibiting/sponsoring at their event(s).

c. Create and execute annual marketing plans for clients. 

3. Copywriting for marketing campaigns, flyers, sell sheets, email blasts, house ads, and other collateral.

4. Assist in the development of templates for special print sections or advertorials for clients Graphic design, from supplied advertiser materials, for those sections when sold. 

5. Modify or edit ads. 

6. Media Kit creation and development:

a. Copywrite media kits, and gather information/data.

b. Aid in concept development updates.

c. Edit/update media kits, as needed.

7. Management of email marketing, including copywriting, securing or creating images, identifying and pulling distribution lists, template creation, scheduling, and pulling/distributing analytics and reports. 

8. Plan and execute ad study surveys for clients’ print publications on an annual basis, including the analysis of results data and creation of client and advertiser-facing reporting to summarize survey results. 

JOB SPECIFICATIONS

Education and Experience:  

  • High School Diploma or GED required. 
  • Bachelor’s degree in marketing, or closely related field, or combination of education and equivalent work experience, required.
  • Proficient in graphic design platforms such as Adobe, Photoshop, InDesign, and Illustrator.
  • Experience using marketing automation platforms. Working knowledge of HTML code and the ability to troubleshoot display errors. 
  • Experience using survey platforms, such as Survey Monkey. 
  • Proficient in MS Office products. 
  • Working knowledge of WordPress, a plus. 

Knowledge, Skills, Abilities 

  • Knowledgeable of best practices in delivering a positive customer experience.
  • Analytical mind and problem-solving aptitude.
  • Ability to identify, document, troubleshoot, analyze, and resolve issues
  • Able to put in extra hours as needed or requested by manager
  • Teamwork and collaboration – Give full attention to detail, team, client meetings and discussions; ensure accuracy and understanding of expected tasks and objectives.
  • Excellent communication skills— Strong writing ability with command of appropriate grammar, style, vocabulary, and proofreading ability. Demonstrates confident and articulate public speaking and presentation skills in live and remote virtual environments.
  • Strong organizational skills—demonstrates a systematic approach in carrying out assignments to lead and keep project delivery on target. Great attention to detail. 
  • Ability to multi-task—manages multiple tasks at one time; quickly and accurately shifts attention among multiple tasks under distracting conditions without loss of accuracy or appearance of frustration.

Physical Demands 

Physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job.

  • This position is stationary approximately 90% of the time with the balance of time required interacting or helping with internal and external customers. 
  • The individual in this position needs to move around inside the office areas to access files, operate office machinery, etc., regularly. 
  • May carry weight, lift (to a height of 3–4 feet), transfer, position, or remove materials up to 20 pounds occasionally, and up to 10 pounds regularly. 
  • Must see, detect, determine, perceive, identify, recognize, judge, observe, inspect, estimate, correct, and assess information as needed. 
  • Regularly operates a computer and other office machineries, such as a calculator, copy machine, and computer printer as needed. 
  • The person in this position frequently communicates with coworkers, customers, and business partners to complete work assignments. Must be able to exchange accurate information in these situations. 
  • Must adhere to safety protocols.
  • Must be willing to work outside of normal business hours, as dictated by the needs of the business.
  • A valid driver’s license and satisfactory MVR are required.

Work Environment

  • The work environment is fast-paced and collaborative.
  • The work is performed independently and within cross-functional teams.
  • Position works in temperature-controlled environment regularly. Temperatures are regulated through systems. The environment is not regularly exposed to extreme changes in temperatures or weather conditions. 
  • The environment is considered to contain low/medium noise levels. 

To apply, submit your resume to careers@theYGSgroup.com.

Notice to All Applicants: This posting is not intended to provide an all-inclusive list of duties, rather to provide an overview of essential functions and basic duties. Requirements, skills, and abilities included, have been determined to be the minimal standards required to successfully perform in the position. In no instance, however, should the duties, responsibilities, and requirements delineated be interpreted, as all-inclusive. Employment with The YGS Group is at-will. The employment process with The YGS Group includes a pre-employment background check and post-offer physical and drug screen. The YGS Group is an Equal Opportunity Employer and Drug-Free Workplace.

Essential Functions 

This position exists to perform the essential functions of the position satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Ownership of database tagging strategy to facilitate targeting marketing campaigns.

2. Scheduling and facilitation of account-specific marketing meetings:

a. Reviewing past sales history, and past marketing pieces & strategies.

b. Develop a marketing strategy for each client that conveys why an advertiser would want to reach the client’s member base through advertising or exhibiting/sponsoring at their event(s).

c. Create and execute annual marketing plans for clients. 

3. Copywriting for marketing campaigns, flyers, sell sheets, email blasts, house ads, and other collateral.

4. Assist in the development of templates for special print sections or advertorials for clients Graphic design, from supplied advertiser materials, for those sections when sold. 

5. Modify or edit ads. 

6. Media Kit creation and development:

a. Copywrite media kits, and gather information/data.

b. Aid in concept development updates.

c. Edit/update media kits, as needed.

7. Management of email marketing, including copywriting, securing or creating images, identifying and pulling distribution lists, template creation, scheduling, and pulling/distributing analytics and reports. 

8. Plan and execute ad study surveys for clients’ print publications on an annual basis, including the analysis of results data and creation of client and advertiser-facing reporting to summarize survey results. 

JOB SPECIFICATIONS

Education and Experience:  

  • High School Diploma or GED required. 
  • Bachelor’s degree in marketing, or closely related field, or combination of education and equivalent work experience, required.
  • Proficient in graphic design platforms such as Adobe, Photoshop, InDesign, and Illustrator.
  • Experience using marketing automation platforms. Working knowledge of HTML code and the ability to troubleshoot display errors. 
  • Experience using survey platforms, such as Survey Monkey. 
  • Proficient in MS Office products. 
  • Working knowledge of WordPress, a plus. 

Knowledge, Skills, Abilities 

  • Knowledgeable of best practices in delivering a positive customer experience.
  • Analytical mind and problem-solving aptitude.
  • Ability to identify, document, troubleshoot, analyze, and resolve issues
  • Able to put in extra hours as needed or requested by manager
  • Teamwork and collaboration – Give full attention to detail, team, client meetings and discussions; ensure accuracy and understanding of expected tasks and objectives.
  • Excellent communication skills— Strong writing ability with command of appropriate grammar, style, vocabulary, and proofreading ability. Demonstrates confident and articulate public speaking and presentation skills in live and remote virtual environments.
  • Strong organizational skills—demonstrates a systematic approach in carrying out assignments to lead and keep project delivery on target. Great attention to detail. 
  • Ability to multi-task—manages multiple tasks at one time; quickly and accurately shifts attention among multiple tasks under distracting conditions without loss of accuracy or appearance of frustration.

Physical Demands 

Physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job.

  • This position is stationary approximately 90% of the time with the balance of time required interacting or helping with internal and external customers. 
  • The individual in this position needs to move around inside the office areas to access files, operate office machinery, etc., regularly. 
  • May carry weight, lift (to a height of 3–4 feet), transfer, position, or remove materials up to 20 pounds occasionally, and up to 10 pounds regularly. 
  • Must see, detect, determine, perceive, identify, recognize, judge, observe, inspect, estimate, correct, and assess information as needed. 
  • Regularly operates a computer and other office machineries, such as a calculator, copy machine, and computer printer as needed. 
  • The person in this position frequently communicates with coworkers, customers, and business partners to complete work assignments. Must be able to exchange accurate information in these situations. 
  • Must adhere to safety protocols.
  • Must be willing to work outside of normal business hours, as dictated by the needs of the business.
  • A valid driver’s license and satisfactory MVR are required.

Work Environment

  • The work environment is fast-paced and collaborative.
  • The work is performed independently and within cross-functional teams.
  • Position works in temperature-controlled environment regularly. Temperatures are regulated through systems. The environment is not regularly exposed to extreme changes in temperatures or weather conditions. 
  • The environment is considered to contain low/medium noise levels. 

To apply, submit your resume to careers@theYGSgroup.com.

Notice to All Applicants: This posting is not intended to provide an all-inclusive list of duties, rather to provide an overview of essential functions and basic duties. Requirements, skills, and abilities included, have been determined to be the minimal standards required to successfully perform in the position. In no instance, however, should the duties, responsibilities, and requirements delineated be interpreted, as all-inclusive. Employment with The YGS Group is at-will. The employment process with The YGS Group includes a pre-employment background check and post-offer physical and drug screen. The YGS Group is an Equal Opportunity Employer and Drug-Free Workplace.

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