Worldwide ERC® wanted to expand advertising opportunities on their website as a cost-effective way to increase revenue.
YGS’ Media Sales team helped create an enhanced advertising opportunity—the page curl ad—which showcases an ad in the upper right hand corner of the website homepage, and allows visitors to expand the ad to full view. This premium placement increases the advertiser’s visibility and peaks site visitors’ interest.
The feature was sold as a yearlong commitment to Quicken Loans. This sale increased website revenue by 20 percent for the year.