The YGS Group

Success Stories

Worldwide ERC®

Mobility: A Publication Total Solution

THE STRATEGY
Under new leadership, Worldwide ERC® sought to redesign its association publication, Mobility, to ensure that the look and feel of the magazine properly reflected the energy of the members and sophistication of the industry.

THE EXECUTION
Marketing Services, Editorial, and Media Sales provided a refreshed, inviting Total Solutions product. With crisp content delivery and engaging new visuals, Marketing Services breathed new life into the old design. Editorial reimagined the departments and content architecture, adding icons that enable readers to identify multinational perspectives in the book.

THE RESULTS
The redesign of Mobility elevated the industry presence of the publication, delighted the membership, and earned it a Summit Creative Award. Enhanced content engaged a worldwide audience, and streamlined processes afforded the Worldwide ERC® staff opportunities to focus on core business and member engagement.

In 2014, Mobility magazine recognized a 23 percent increase in new advertiser revenue along with the largest single issue in Worldwide ERC®’s history.

According to Kristin White, director, communications & marketing at Worldwide ERC®, “We view The YGS Group as integral partners with our internal team. With a range of expertise, attention to detail, top-notch customer service, and fresh ideas, they deliver creative and appealing communications and outstanding results.”