The YGS Group

Success Stories

Reserve Officers Association

The Officer: A Publication Total Solution

THE STRATEGY
The Reserve Officers Association (ROA) was growing its member base and needed assistance in coordinating design and content management for its magazine, The Officer. The association was transitioning from in-house production and partnered with YGS for its expanding needs.

THE EXECUTION
ROA tapped The YGS Group for a creative refresh of the publication, updating the table of contents, feature page design templates, department styles, and interior page treatments. Editorial came on board to assist with copy editing initially, and the role grew to include content coordination and development.

THE RESULTS
In ROA’s effort to modernize its publication, The Officer transitioned from a print-only publication to include one print and three digital editions per year. In this format, The Officer can reach a wider audience. The YGS Group has remained flexible and has been a solid publishing partner through ROA’s many transitions.