The YGS Group

Success Stories

Pivotal Health Solutions

Social Media Strategy

THE STRATEGY
Pivotal Health Solutions, a South Dakota–based health systems manufacturer and supplier, was thinking about redeveloping its social media strategy. Pivotal knew once the strategy started, it was a long-term commitment, so it needed a partner who knew the value of consistency in content marketing.

THE EXECUTION
Pivotal turned to The YGS Group’s editorial team for social media blogs, both curated and original, website copy updates, last minute press releases, event handouts and, most recently, infographic copy.

THE RESULTS
No editorial job is too small or too large if you know where to get it. In the words of Pivotal’s marketing manager Lisa Lounsborough, “All is going great. The YGS team is doing a great job and is very responsive and timely on projects.”

The YGS Group’s many talented writers and editors research and create industry-specific content weekly and continue to offer high quality services and products to Pivotal Health Solutions. With the recent addition of infographics to the content production agreement, The YGS Group looks forward to moving Pivotal toward other content-marketing trends.