The YGS Group

Success Stories

National Association of Federal Credit Unions

The Federal Credit Union: A Publication Total Solution

THE STRATEGY
The National Association of Federal Credit Unions (NAFCU) sought an all-inclusive publishing partner to serve the needs of its publication, The Federal Credit Union. In an effort to enhance the production process and expand the association’s reach, NAFCU found The YGS Group provided all the necessary components for success.

THE EXECUTION
Marketing Services improved the rubric design, opened up the page layout with increased margins and various entry points, and opted for a fresh color palette. They also developed an online Nxtbook version of the publication. Editorial collaborated with NAFCU to update the content architecture, manage the production calendar, and stay on top of current industry trends. YGS also delivered quality printing and on-time mailing services for the publication.

THE RESULTS
The Federal Credit Union has strong support from NAFCU’s membership. Members often express their satisfaction with the magazine’s quality, as did Joyce A. Keehan, Hudson Valley FCU compliance officer: “I always enjoy reading TFCU online. There are many articles that I find interesting each month. Also, the content of each article provides just enough, making you feel like you’ve walked away with some valuable information. … The articles don’t bog you down with information overload.”