The YGS Group

Success Stories

Association of Proposal Management Professionals

APMP Journal: A Publication Total Solution

THE STRATEGY
The Association of Proposal Management Professionals was analyzing the current production process and costs for the biannual publication, APMP Journal. The association was seeking assistance with editorial and visual themes as well as editorial production scheduling.

THE EXECUTION
The YGS Group transitioned the magazine into a full-color, digital product from their previous two-color print version. Editorial reorganized content architecture into stages and industry-specific feature themes and utilized strategic entry points. With the design overhaul, YGS developed a new masthead for The Journal. The intent was clean and striking, using bold typography to pull the reader in. The same typography and palette were then carried throughout the publication, and were complemented by simple, yet compelling imagery. The design of the entire journal was optimized to enhance a digital experience through the use of buttons, which direct readers to any specific section.

THE RESULTS
The Journal received an EXCEL award from the Association of Media and Publishing for Best Redesign of an Association Journal.