The YGS Group

Success Stories

American Moving and Storage Association

Direction: A Publication Total Solution

THE STRATEGY
The American Moving and Storage Association (AMSA) sought a publishing partner for its industry publication, Direction, that could provide a straightforward profit model, a simple workflow strategy, and supply all publishing solutions under one roof.

THE EXECUTION
YGS offered a complete total solutions package to AMSA: media sales, design, editorial, and print services. In addition to maintaining the existing advertising base, media sales grew new advertising revenue. Editorial services implemented creative copy development, content architecture, and production schedule management. Design exceeded expectations by altering the design and layout while providing economical, streamlined service.

THE RESULTS
Direction earned a 2014 APEX Award of Excellence for overall excellence and a 2014 Excel Award for feature writing. In addition, streamlined processes afforded AMSA staff more time to advocate for their members. With the YGS sales team, new advertiser growth year over year has increased 28% in 2014. Digital sales have also dramatically increased since the launch.