The YGS Group

Success Stories

AICC – The Independent Packaging Association

Website Redesign

THE STRATEGY

AICC was in need of a website redesign. They were looking for updated navigation and a modern and brand-cohesive look and feel to attract their target audiences and make it easy for visitors to find information, register for events, renew their membership, and purchase products. With an upcoming revamp to their AMS, it made sense to integrate the redesign as part of an overall website initiative. YGS was tasked with the website redesign to enable AICC to make their mark.

THE EXECUTION

YGS began with a stakeholder meeting discuss AICC goals and objectives, and to glean insight into audience motivators for visiting the site.

Key learnings from the stakeholder meeting informed every aspect of the website redesign, from the sitemap navigation, to the page layouts, to the colors and fonts selected for each page. YGS developed a new sitemap for the website, which introduced a new hierarchy for top-level navigation and some new categories for secondary and tertiary navigation. YGS designed wireframes for the homepage and more than 20 additional pages, all of which represented unique sections of the website.

YGS design and web experts worked collaboratively with AICC’s development team throughout the process to deliver functional assets that AICC could use when developing the new site.

THE RESULTS

The AICC site was developed with their audience and brand in mind. Through the use of a content management system and updated association management system, AICC can manage and update the website with ease, while site visitors can utilize single sign on to renew their membership, register for events, and purchase products. Feedback from AICC staff and members regarding the new design and enhanced visitor experience has been positive since the launch.

“The YGS Group was an instrumental partner to AICC throughout the redesign of aiccbox.org. They understood our goals, and translated them into a website that is functionally smart and easy to navigate, visually appealing, and brand cohesive.”
–Virginia Humphrey, Director of Membership