The YGS Group

Our Work

The Hershey Co.

Event Branding

For the launch of the new Cookie Layer Crunch candy bar, the Hershey’s Chocolate World merchandising team asked YGS to help develop unique displays that would embrace the idea of a candy bar with layers. YGS’s design and specialty graphics teams developed a large billboard display that created the illusion of layers by incorporating two layers of clear acetate with candy graphics superimposed over a dynamic vinyl background.