The YGS Group

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Our Work

The Hershey Co.

Event Branding

Hershey was seeking a synergistic look and feel for all its Children’s Miracle Network (CMN) fundraising events, and it also needed help developing and implementing marketing opportunities to increase sponsorship contributions. YGS came through with design templates that could be used for efficiently creating collateral, including programs, sponsorship signup sheets, invitations, fliers and signage. As a result, there has been a 75 percent increase of corporate sponsorships for two years running, and Hershey associates are now able to easily identify CMN-branded events.