The YGS Group

Success Stories

The Hershey Company

Retail, Corporate Graphics, and Collateral Design and Print

The Strategy
The Hershey Company has a continual need for the design and production of a variety of marketing materials to support their global brand, from retail displays and graphics to marketing signage and sales collateral.

The Execution
The YGS Group serves as a design and print partner for various groups within The Hershey Company. Our specialists work closely with Hershey to ensure brand consistency across all of their marketing materials, including, but not limited to: wall, window, and floor graphics; danglers, posters, and banners; brochures, flyers, postcards, and newsletters; business cards, letterhead, and note cards. When it comes to the execution and setup of large event signage and POP displays, YGS not only prints the materials, but also assists in the delivery and proper application of the products.

To streamline the ordering process, YGS developed and launched a marketing automation portal (MAP™) for Hershey employees. Users can utilize the portal to order business cards, submit print specifications for a new job, or set up a conversation to discuss a project. YGS will continue to add new products to the portal to further support Hershey in the ordering and printing of their corporate materials.

The Results
Dedicated YGS account directors and customer service representatives work with Hershey to manage the details from project startup through completion. By partnering with YGS, Hershey is able to utilize one partner to fulfill a variety of their marketing and communication needs.